French/West/Vaughan grows key practice areas with promotions across paid & social media

by | Feb 12, 2021

French/​West/​Vaughan (FWV), one of the nation’s 20 largest independently-held public relations and integrated marketing agencies, announced several promotions across its paid media and social media departments to support the agency’s continued investment in these key practice areas. This announcement comes on the heels of news about multiple public relations and integrated marketing promotions.

FWV has promoted Nicole Lavric to Paid Media Director, growing its current expertise and investment in this critical area of the agency’s business. Lavric will help oversee paid media efforts including planning and strategy for numerous agency accounts.

The agency has appointed Abigail Quesinberry to Vice President, Social Media & Influencer Marketing. Quesinberry leads FWV’s social media, influencer and experiential marketing efforts across its client portfolio, including for a variety of travel and tourism, food and beverage, fashion, nonprofit accounts and more. Quesinberry joined FWV in 2015 and has played an integral role in growing the agency’s social media marketing practice.

FWV also promoted Danny Nowell to Content Strategy Director. Nowell will concept and lead integrated campaigns, support experiential activations and implement social media strategies for clients including Pendleton Whisky, the North Carolina SweetPotato Commission and Avmacol, among others.

Additionally, FWV promoted Alaina Ruggery to Social Media Manager and Caity Barnes to Social Media Specialist. Ruggery and Barnes manage and support the agency’s overall social media and influencer marketing efforts on behalf of multiple clients and industry verticals.

“We are extremely fortunate to have such a talented team of professionals across our paid and social media departments, especially as trends and offerings rapidly change and transform in these areas,” said FWV Chairman and CEO Rick French. “They provide an impressive breadth of experience and expertise that allows us to consistently deliver superior work and results for our clients.”

FWV employs more than 120 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, New York City, Los Angeles, Boston and Tampa offices.

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