fbpx

French/West/Vaughan grows key practice areas with promotions across paid & social media

by | Feb 12, 2021

French/​West/​Vaughan (FWV), one of the nation’s 20 largest independently-held public relations and integrated marketing agencies, announced several promotions across its paid media and social media departments to support the agency’s continued investment in these key practice areas. This announcement comes on the heels of news about multiple public relations and integrated marketing promotions.

FWV has promoted Nicole Lavric to Paid Media Director, growing its current expertise and investment in this critical area of the agency’s business. Lavric will help oversee paid media efforts including planning and strategy for numerous agency accounts.

The agency has appointed Abigail Quesinberry to Vice President, Social Media & Influencer Marketing. Quesinberry leads FWV’s social media, influencer and experiential marketing efforts across its client portfolio, including for a variety of travel and tourism, food and beverage, fashion, nonprofit accounts and more. Quesinberry joined FWV in 2015 and has played an integral role in growing the agency’s social media marketing practice.

FWV also promoted Danny Nowell to Content Strategy Director. Nowell will concept and lead integrated campaigns, support experiential activations and implement social media strategies for clients including Pendleton Whisky, the North Carolina SweetPotato Commission and Avmacol, among others.

Additionally, FWV promoted Alaina Ruggery to Social Media Manager and Caity Barnes to Social Media Specialist. Ruggery and Barnes manage and support the agency’s overall social media and influencer marketing efforts on behalf of multiple clients and industry verticals.

“We are extremely fortunate to have such a talented team of professionals across our paid and social media departments, especially as trends and offerings rapidly change and transform in these areas,” said FWV Chairman and CEO Rick French. “They provide an impressive breadth of experience and expertise that allows us to consistently deliver superior work and results for our clients.”

FWV employs more than 120 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, New York City, Los Angeles, Boston and Tampa offices.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

How HR employee management software can improve your PR results

How HR employee management software can improve your PR results

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...

5 tips for PR to better incorporate technology

5 tips for PR to better incorporate technology

Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists...