Fundera Taps Diffusion as Public Relations AOR for Brand Awareness

by | Nov 2, 2018

Fundera, an online marketplace for small business financial solutions, has selected Diffusion as its North American public relations agency of record. Fundera is the go-to financial resource helping small business owners navigate the complex world of business loans, credit cards and bank accounts, and Diffusion’s campaign will elevate Fundera’s brand awareness among entrepreneurs—positioning the New York City start-up as a resource to help small business owners face their challenges, achieve their financial goals and grow businesses as big as their aspirations.

To reach small business owners across America and communicate the wealth of financial options and support Fundera makes available to them, Diffusion will work with Fundera to produce multiple data-driven reports to paint a picture of opportunity for entrepreneurs looking to grow their businesses. As a core component, Diffusion’s campaign will spotlight content from The Ledger, Fundera’s advice-driven blog for small business owners, further raising the company’s thought leadership in the industry and among its key target audience. The campaign is also underwritten by a speaking and awards program to spotlight Fundera’s unique company culture to attract top-tier talent, as well as an ongoing media relations initiative.

Based in New York City, Fundera is a resource for small business owners to get a holistic, 360-degree view of their financial options—from loans to bank accounts to credit cards—as well as help navigate the complex process to secure the financial solutions they need to grow their business. Unlike a bank or a direct lender, Fundera provides choice for small business owners, and with a dedicated specialist, helps them navigate and select the option that’s right for their business and growth trajectory.

Meredith Wood, Vice President of Content, Fundera, commented: “We are in a period of robust economic growth—confidence in the market is high and there has never been a better time to start or grow a business. But sometimes, you need a little nudge and some guidance to take that initial leap of faith, which is what we’re all about at Fundera. Our mission is to help entrepreneurs dream big and turn their ideas into reality with financial solutions they never even knew they had, and Diffusion proved to us that they not only understood that core sentiment, but that they knew how to communicate it too.”

Kate Ryan, Managing Director, U.S., Diffusion, commented: “The best companies to work with are the ones who are making a real, tangible impact on the world and Fundera does that every day by helping fund Main Street businesses across the country. From bakeries to local groceries to general contractors, small businesses are the cornerstone of our communities, and Fundera displays a genuine degree of care for the wellbeing of each and every small business owner that comes to them. They’re the country’s best kept secret for budding businesses across the country, and our campaign is about making them front and center as a resource for any entrepreneur seeking financial advice or solutions to take their business venture to its next level.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.