FWV Speeds Toward Motor City with Acquisition of The Millerschin Group

by | Jan 3, 2023

French/West/Vaughan (FWV), one of the nation’s largest independently held public relations (PR), advertising and digital marketing agencies, is taking Interstate 75 to the Motor City with its acquisition of Metro Detroit-based The Millerschin Group (TMG), one of the region’s leading mobility and transportation-focused PR and integrated marketing agencies.

TMG was founded in 2000 by Erin Millerschin, the daughter of famed automotive and business journalist David C. Smith, former editorial director at Ward’s Auto and automotive reporter for The Wall Street Journal. It is presently an eight-person firm that counts Mitsubishi Electric Automotive America, Eaton, LG Energy Solution and SMAC Corporation among its many clients powering mobility and manufacturing across the globe.

Erin Millerschin, president, and John Millerschin, chief operating officer, will be partnering with the Southeast’s largest independently owned firm and an agency that has long had its sights set on the Metro Detroit region. FWV Chairman & CEO Rick French is a Detroit-area native who spent the early part of his PR career in the city and has stayed active in the region through Detroit Homecoming, an annual gathering of ex-pats who have worked to support the economic and social renaissance of their hometown.

FWV and TMG closed the acquisition on Dec. 30, 2022, and TMG will continue to operate under its existing brand and leadership structure as an FWV agency, joining AMP3 PR (New York City), CGPR (Boston), FWV Fetching (Tampa) and Prix Productions (Los Angeles) under the FWV umbrella.

FWV is a 25x National Agency of the Year recipient headquartered in Raleigh, N.C., that was founded in 1997 and has ranked as the largest independently held PR firm in the Southeast for nearly two decades, per every major PR trade publication.

“We are so excited to be partnering with Erin and John and their outstanding team at TMG,” said French. “I’ve been looking for an opportunity to plant the FWV flag in the Motor City for more than a decade, but it had to be the right fit, with like-minded people. TMG has an outstanding reputation in the mobility and B2B sectors, both of which we view as growth opportunities for the agency, especially with so many automotive manufacturers and first-tier suppliers having already established significant operations in the South.”

“We feel very fortunate to join the FWV family,” said Erin Millerschin. “The firm has demonstrated top-tier results for organizations across a broad spectrum of industries which will elevate the counsel and services we can provide clients.”

About FWV
Headquartered in Raleigh, N.C., FWV is the most decorated agency in the history of the Southeast region, amassing nearly 1,500 PR, advertising and digital marketing awards on behalf of its blue chip roster of clients. It employs more than 130 associates across its agency network. It is a partner in IPREX, a global network of independent PR and communications agencies with offices in more than 100 markets across the globe. For more information, visit fwv-us.com.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


ICYMI: Bulldog’s most popular posts in June

ICYMI: Bulldog’s most popular posts in June

Despite a bit of a summer slowdown from the massive traffic we’ve seen so far this year, Bulldog had some high-traffic posts thanks largely to our wonderful contributors, who opined on timely and important issues like the rise of virtual influencers, winning new...

Smart strategic tips for building a strong online brand presence

Smart strategic tips for building a strong online brand presence

In an era marked by widespread internet access and rapid information exchange, a robust online brand presence has become indispensable. It functions as the digital storefront that attracts potential customers, the platform for establishing industry authority, and the...