fbpx

Global creative collective Thinkingbox hires Helen Androlia as Strategy Director  

by | Jan 22, 2021

Creative shop Thinkingbox has announced that it has hired Helen Androlia to lead digital strategy from its Toronto office, marking continued growth for the company across North America.

Androlia most recently worked at Juniper Park\TBWA as Director of Digital Strategy. She previously served as Director, Social Media Strategy at Innocean Worldwide Canada, with earlier stints at Gravity Partners and FCB Canada. In this new role as Strategy Director, she will be responsible for leading digital strategy for Thinkingbox clients including: Adobe, Primer, and Riot Games.

Helen Androlia

Helen Androlia

Androlia brings extensive experience handling strategy across a wide range of industry verticals. Her client portfolio has included brands such as: Oreo Canada, Corby Distilleries, Sobeys, Coca-Cola Canada, Kia/Hyundai/Genesis Motors, Little Caesars Canada, and Merrell.

Androlia has served as a strategy instructor at Miami Ad School Toronto since June 2018, which helped her develop strengths in employee growth and mentorship.

“I’m excited to create meaningful digital experiences with the end-user first, driving business results without compromising beautiful design and innovation that people touch and remember,” said Androlia. “I love Thinkingbox’s dual principles of craft and curiosity. There is a focus on excellence in execution and open-mindedness that I feel I share. No idea goes unexplored, and nothing is ‘unbuildable’ for the team and those are values that motivate me.”

“We’ve worked hard to build out our creative services and deliver amazing work to our partners,” said Christine Clark, Managing Director, Thinkingbox. “Helen gives us an edge because her work transcends sexiness and focuses on effectiveness. She is a key hire to support our ongoing work and growth.”

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

How HR employee management software can improve your PR results

How HR employee management software can improve your PR results

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...

5 tips for PR to better incorporate technology

5 tips for PR to better incorporate technology

Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists...