Global Cuisine and Ingredients Specialists Feast Box & Red Rickshaw Appoint The PHA Group

by | Oct 14, 2021

Leading independent PR agency, The PHA Group, has been appointed by Feast Box – the world food recipe box, and sister company Red Rickshaw – the UK’s largest online global ingredient grocer.

With the sector thriving throughout 2020 and 2021, both businesses are ripe for growth with the opportunity to offer consumers something different when it comes to food experience and flavour.

Founded by CEO, Jyoti Patel, both businesses aim to educate people in the UK on the power of authentic ingredients and produce from other continents. Starting with Red Rickshaw in 2017 by making high quality, fresh ingredients from all over the globe easily accessible via an online grocer. Shortly followed by sister company Feast Box in 2020, evolving the journey to show people how to use those ingredients via a recipe box with weeknight step-by-step guides so consumers are able to enjoy a quality home dining experience, full of new flavours.

The PHA Group will take an integrated approach to the account, servicing a consumer, corporate and influencer brief to raise mass awareness and reputation amongst consumers as the businesses continue to thrive. Both London and Manchester teams will play a vital role in the communication strategy, supporting the brands through a strategic multi-layered press office, strategic influencer partnerships and the implementation of creative campaigns to bring the company visions to life, as both businesses continue to show rapid growth and disrupt the market.

Speaking about the appointment, Jyoti Patel, CEO and Founder of Red Rickshaw and Feast Box, said:

“The PHA Group demonstrated a strong understanding of both brands, as well as the wider recipe box and world ingredient industry. We have no doubt they will help increase awareness of the brands amongst consumers and help us communicate what we do to a wider audience, in what is a rapidly growing industry. As Red Rickshaw and Feast Box embark on an ambitious period with new hires, social and content support and exciting brand partnerships, we look forward to PR and media communications contributing to our huge growth over the coming months.”

Hannah Craig, Head of PHA North at The PHA Group comments:

“Both Feast Box and Red Rickshaw are fantastic, unique brands that bring something different to the market. We’re very excited to be working with them, both businesses have big ambitions and we’re already underway with a programme of activity that will support that journey to success. Our focus will be on building awareness and claiming a strong share of voice within the industry, watch this space!”

About Red Rickshaw:

Red Rickshaw is the largest online world ingredient grocer in the UK, shipping across Europe.

Stocking a wide range of authentic, high-quality, fresh and ambient seasonal ingredients sourced from all over the world, the grocer uses a wealth of expertise and knowledge to inspire home cooks to experiment with flavours from different cultures to enrich meals.

Founder and CEO, Jyoti Patel, grew up around wonderful Asian ingredients that many people around her had never heard of, and so made it her mission to make unique, global ingredients and cuisines more widely accessible to be used in cooking in the UK. Through Red Rickshaw, she empowers home cooks to create authentic worldly cuisine using unique, new flavours.

Red Rickshaw also provides a wholesale service, supplying produce and spices to prestigious Michelin-starred restaurants and bustling street-food markets across the UK.

Visit www.redrickshaw.com for more information.

About Feast Box:

Feast Box is a world food recipe box, bringing global cuisines, excitement and discovery back to everyday cooking.

Packed with authentic, high-quality ingredients from all over the world, sourced through sister company Red Rickshaw, each recipe box is delivered directly to homes with the exact amount of ingredients required, alongside weeknight-friendly, step-by-step recipe cards ensuring a quality home dining experience full of flavour.

Each carefully crafted recipe strives to connect people to the places they dream of visiting and the experiences they love to reminisce, helping to embrace different cultures.

Food lovers can enjoy the vibrant cuisines of Africa, Latin America, China, India, the Middle East, the Caribbean, Southeast Asia, Japan, Korea and Eastern Europe in the comfort of their own home.

Visit www.feastbox.co.uk for more information.

About PHA Group

Established in 2005, London-based PR agency The PHA Group was founded by Phil Hall, the former editor of the world’s bestselling newspaper and head of the Trinity Mirror Group. The agency, formerly known as PHA Media, has recently rebranded to reflect its significant growth and expanded list of services, which includes Consumer PR, Sport & Fitness PR, B2B PR, Technology PR, Third Sector PR, Influencer PR, Healthcare PR, Crisis & Reputation Management, Public Affairs and Personal PR. www.thephagroup.com

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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