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GrowthBar unveils its Top 10 list of Most Interesting Keywords trending due to COVID-19

by | Apr 30, 2020

GrowthBar by Growth Marketing Pro (GMP) announced research results on unobvious keywords that are trending because of the COVID-19 pandemic. GrowthBar’s research features the top 10 Most Interesting Keywords, along with their monthly growth rate, the organizations benefiting from those keywords and the difficulty score of leveraging those keywords for organic SEO.

“This was a fun project for us, and we are excited to announce our results,” said GMP co-founder Mark Spera. “Not only does this project help showcase one of the many use cases for our new SEO tool GrowthBar, it also highlights the importance of having a solid keyword search program in place for those doing business on the web.”

GrowthBar’s Most Interesting Keywords were selected based on a mix of quirkiness, monthly growth, Difficulty Score and other factors. The top 10 list is as follows:

1) Cigarette Delivery

This keyword has shown an increase of 507% for the month of April. Organizations ranking the highest in organic search results for this term include: cigarette-delivery.com, doordash.com and postmates.com. GrowthBar gives this term a Difficulty Score of 6 – Easy, meaning that there is plenty of room for organic competition. This term is searched 2,400 times every month and the Cost Per Click (CPC) is $2.18 for those bidding on Google ads with this keyword.

* The best SEO opportunities are keywords with 300+ monthly searches and an Easy or Medium ranking Difficulty Score.

2) Bulk Ammo

This keyword has shown an increase of 337% for the month of April. Organizations ranking the highest in organic search results for this term include: bulkammo.com, bulkcheapammo.com and outdoorlimited.com. GrowthBar gives this term a Difficulty Score of 35 – Medium. Monthly search volume is 60,500 and CPC is $0.55.

3) Inflatable Pool

This keyword has shown an increase of 447% for the month of April. Organizations ranking the highest in organic search results for this term include: homedepot.com, amazon.com and walmart.com. GrowthBar gives this term a Difficulty Score of 32 – Medium. Monthly search volume is 49,500 and CPC is $0.47.

4) DIY Haircut

This keyword has shown an increase of 766% for the month of April. Organizations ranking the highest in organic search results for this term include: cosmopolitan.com, goodhousekeeping.com and lifehacker.com. GrowthBar gives this term a Difficulty Score of 84 – Super Hard. Monthly search volume is 1,600 and CPC is $0.

5) Chicken Coop 

This keyword has shown an increase of 250% for the month of April. Organizations ranking the highest in organic search results for this term include: countryliving.com, walmart.com and tractorsupply.com. GrowthBar gives this term a Difficulty Score of 40 – Medium. Monthly search volume is 165,000 and CPC is $0.61.

6) Bidet

This keyword has shown an increase of 300% for the month of April. Organizations ranking the highest in organic search results for this term include: amazon.com, homedepot.com and theatlantic.com. GrowthBar gives this term a Difficulty Score of 43 – Medium. Monthly search volume is 165,000 and CPC is $0.65.

7) Sidewalk Chalk

This keyword has shown an increase of 2246% for the month of April. Organizations ranking the highest in organic search results for this term include: amazon.comwalmart.com and target.com. GrowthBar gives this term a Difficulty Score of 36 – Medium. Monthly search volume is 6,600 and CPC is $0.43.

8) Nail Kit

This keyword has shown an increase of 431% for the month of April. Organizations ranking the highest in organic search results for this term include: amazon.com, sallybeauty.com and dtknailsupply.com. GrowthBar gives this term a Difficulty Score of 23 – Easy. Monthly search volume is 33,100 and CPC is $0.22.

9) Dumbbells

This keyword has shown an increase of 524% for the month of April. Organizations ranking the highest in organic search results for this term include: walmart.com, amazon.com and dickssportingoods.com. GrowthBar gives this term a Difficulty Score of 42 – Medium. Monthly search volume is 110,000 and CPC is $0.58.

10) Pipe Cleaners

This keyword has shown an increase of 119% for the month of April. Organizations ranking the highest in organic search results for this term include: amazon.com, Michaels.com and walmart.com. GrowthBar gives this term a Difficulty Score of 47 – Medium. Monthly search volume is 40,500 and CPC is $1.02.

“Being mindful of trending keywords is important for those that do growth marketing,” added GMP co-founder Hailey Friedman. “Our solution enables non-technical professionals to uncover best performing keywords, keyword ranking difficulty scores, domain authority, backlink data, page word count, Facebook ads, Google ads and more.”

GrowthBar is a Google Chrome plugin that lives in the search engine results page (SERP), so marketers can gain competitive insights for every website and keyword on the Internet while they use Google search. GrowthBar allows you to unlock the following data for any website:

  • Best performing keywords for SEO & pay-per-click (PPC);
  • Competitor’s Google Ads, Facebook/Instagram ads and top backlinks;
  • Thousands of keywords to target along with Keyword Difficulty scores and competitor research;
  • Search volume & CPCs by keyword;
  • On-page word count;
  • Domain authority of any site; And
  • Organic Traffic and Traffic Value for any site.

Customers already using GrowthBar include magicjack, GE, sentry and Teepublic.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

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