New Zealand-based agtech company is partnering with the lorries to accelerate U.S. awareness for its virtual fencing technology
Boston, Mass. – January 20, 2026 – Halter, the world’s leading virtual fencing and precision land management system for cattle, has appointed Red Lorry Yellow Lorry as its U.S. PR agency of record.
Led from the lorries’ West Coast offices, the PR program will amplify Halter’s brand awareness and sharpen its presence in the U.S. cattle and agtech markets. The lorries will focus on highlighting Halter’s position as an innovator at the intersection of precision ranching, sustainable land management and animal welfare.
“Virtual fencing is moving from emerging to essential as ranchers look for practical ways to improve pasture utilization, protect sensitive areas and operate more efficiently,” says Colin Espiner, Director of Strategic Communications at Halter. “We recognize the realities producers are navigating, and we needed a partner who could translate Halter’s impact into clear, credible stories for U.S. audiences. The lorries’ approach stood out for their creativity, strategic rigor and understanding of complex technology in real-world environments, and we know they will excel in building Halter’s profile and momentum across the U.S.”
Based in Auckland, New Zealand, with a U.S. office in Boulder, Colorado, Halter develops GPS-enabled collars that deliver virtual fencing and guidance for cattle. By tracking cattle locations and grazing patterns, Halter helps ranchers maximize pasture utilization, respond quickly to seasonal or environmental changes, reduce reliance on physical fencing, and support practical land management while improving labor efficiency.
“At Red Lorry Yellow Lorry, we love partnering with companies that are rethinking how entire industries operate, and Halter is a clear example of that,” says Meredith L. Eaton, Managing Director, North America, at Red Lorry Yellow Lorry. “Halter’s approach is solving real challenges for ranchers, and our team is excited to help translate that impact into compelling stories that resonate with key communities.”
If you’re a tech brand looking to gain awareness and recognition in your industry, get in touch at hello@rlyl.com.
About Red Lorry Yellow Lorry
Headquartered in London with offices in Bristol, Berlin, Paris, Boston, Portland and Los Angeles, Red Lorry Yellow Lorry delivers public relations, marketing and customer experience services to some of the world’s most innovative companies. Its client list features b2b brands spanning the AI, blockchain, cybersecurity, enterprise IT, healthtech, fintech, martech sectors and beyond.
Listed among PR Week’s top 15 tech PR agencies, the lorries run globally integrated campaigns through its seven offices and global partner agency group, Convoy. The agency supports brand strategy and messaging, influencer relations, content marketing, social media, digital advertising and more, to help disruptive brands gain awareness and influence in competitive markets.
For more information, visit www.rlyl.com, drop us a note at hello@rlyl.com, or find us on LinkedIn.
About Halter
Founded in 2016, Halter is the world’s leading technology to run a beef ranch or dairy farm. Halter has thousands of customers across New Zealand, Australia and the US, with new cattle ranches and dairy farms going live daily. Halter employs over 200 people, is headquartered in Auckland (New Zealand), with a US office in Boulder, Colorado.