Teak Media + Communication, a South Boston-based public relations firm that helps socially responsible companies and nonprofit organizations achieve widespread recognition and increase their revenue, announced the addition of Hayley Reissfelder as Social Media Manager.
In this role, Reissfelder will increase awareness about important work and accomplishments of nonprofit and socially responsible clients through creative digital storytelling on social media and other online platforms. Teak Media + Communication is New England’s only B Corp certified public relations firm and has been sharing the stories of nonprofit organizations and socially responsible companies through the media since 1997.
Reissfelder brings extensive digital marketing and communications expertise to Teak, drawing from her work across a number of industries in previous marketing, public relations, and social media roles. Most recently, she served as a Senior Account Executive at BackBay Communications, where she increased exposure and name recognition for local and global financial clients through integrated, multi-channel digital campaigns. At Teak, she combines data with creative storytelling to amplify reach, engagement, and affinity for nonprofit organizations and responsible companies to increase awareness and support for their important missions.
“I am passionate about harnessing the power of social media for good. With a thoughtful and data-backed strategy, social media is capable of driving meaningful results and can give organizations the competitive edge they need in a rapidly expanding markets,“ says Reissfelder. “I’m excited to join the Teak team and leverage my digital marketing skillset to highlight clients’ great work and demonstrate the positive impact we can all have on the world around us when we come together.”
Teak Founder and President, Jackie Herskovitz Russell, sought and found a proven leader in the space with Reissfelder.
“Hayley’s demonstrated success designing and implementing digital marketing campaigns for a variety of organizations will benefit our clients,” says Herskovitz Russell. “Her enthusiasm for sharing the stories of those making the world a better place shines through in her work. We are excited to welcome her to our team.”
