Payer Compass, a leader in the healthcare claims pricing and cost-containment industries, has selected Spire Agency—a Dallas-based B2B branding agency— to lead its brand refresh. In an effort to better communicate Payer Compass’s purpose and SaaS offerings to their health plan and self-funded audiences, Spire Agency has been tasked with repositioning the company and elevating the overall brand look and feel.
“We were challenged with repositioning our company in the market in order to operate on the same level as our top competitors and attract the right clientele,” states Slayton Gorman, Chief Revenue Officer, Payer Compass. “We are excited to partner with Spire Agency as a B2B-specific agency with experience in the healthcare space to elevate the Payer Compass brand above and beyond the competition.”
Spire Agency redesigned and launched www.payercompass.com in May and continues to work with Payer Compass on elevating other brand assets, such as messaging and positioning, internal branding materials, and various collateral pieces, including one-sheeters, brochures, and presentation templates.
“Payer Compass is a distinguished company with a noble goal: To bring rationality to the cost of healthcare for their clients. We are so excited that they have chosen Spire Agency to elevate the brand to reflect the industry innovators that they are,” says Kimberly Tyner, partner, Spire Agency.
Ginger Barrientez, Director of Marketing at Payer Compass, mentioned, “Spire Agency is not afraid to dig deep and ask the hard questions and steer the conversation in order to get answers. The creativity and design that results from these strategic conversations continues to be a stand-out asset from the Spire team.”