RALEIGH, N.C. (July 29, 2024) — French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, today announced it has been selected as the public relations agency of record for Ironman Tires, a prominent tire brand owned by Hercules Tire and Rubber Company (HTR). Ironman Tires are distributed through American Tire Distributors (ATD), the largest independent supplier of tires in the U.S. with over 80,000 customers, and Groupe Touchette (GT), the largest Canadian-owned tire distributor.
“We are thrilled to partner with Ironman Tires and support its mission to provide quality, affordable tires to consumers across the U.S. and Canada,” said Rick French, FWV Chairman & CEO. “Our Raleigh and Detroit account teams are eager to leverage our deep experience in the automotive industry to help Ironman Tires tell its brand story across North America.”
As part of this new partnership, FWV will manage and execute comprehensive media relations, digital amplification and content development services designed to elevate the Ironman Tires brand across North America. HTR relaunched the Ironman Tires brand in 2022 in celebration of its 70th anniversary, focusing on time-strapped customers looking for affordable tires they can trust to get them back on the road quickly. The collaboration aims to enhance brand awareness, drive consumer engagement, and support Ironman Tires’ growth objectives through innovative and impactful communication campaigns.
“We chose French/West/Vaughan for Ironman due to its exceptional track record and deep understanding of the automotive industry,” said Nakia Medlin, Hercules Tire and Rubber Company Senior Director of Marketing. “FWV’s innovative approach and commitment to delivering impactful results makes it the ideal partner to help us strengthen our reputation and grow market share, specifically for our Ironman Tires business.”
About French/West/Vaughan
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 35 Global or National Agency of the Year honors over the past 27 years, along with more than 1,700 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients, which include Wrangler, ABB, Proximo, Melitta, Teen Cancer America, Mitsubishi Electric, N.A. and the N.C. Department of Transportation, among others. FWV is the parent company of fashion and lifestyle PR firm AMP3 (New York City); mobility and transportation-focused agency TMG (Detroit); pet and animal health practice FWV Fetching and feature film development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.
About Ironman Tires
The Ironman Tires brand is one of three distinct brands owned by Hercules Tire and Rubber Company (HTR). HTR is widely recognized as the industry’s premier value brand with a comprehensive selection of passenger, UHP, light truck, medium truck, trailer, Agricultural, off-the-road, industrial and specialty tires. Since 1952, independent tire dealers and distributors have trusted HTR to deliver outstanding quality, exceptional support, and unsurpassed value. For more information visit ironmantires.com or follow Ironman Tires on Facebook, Twitter, LinkedIn or Instagram.