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Hill & Knowlton appoints Genelle Aldred to accelerate the growth of spokesperson training offer

by | Jan 24, 2024

JANUARY 2024, LONDONHill & Knowlton, the global strategic communications leader for transformation, has hired Genelle Aldred to expand its spokesperson training offer in the UK.

Genelle Aldred

Genelle Aldred

Aldred joins as a Senior Associate Director and brings fifteen years of experience in media to the team, having worked as a journalist with broadcasters including the BBC, ITV, ITN and 5 News. Previously Aldred ran her own corporate communications consultancy and worked as Deputy Chair for Women in Journalism. Her experience and expertise includes digital, production, social media, and public speaking and she has also published an acclaimed book on using communication to drive social justice.

Aldred’s remit will see her support the continued growth and success of the agency’s training consultancy. She will help to grow the service by bringing in new clients and diversifying the team’s portfolio and perspective – drawing upon her experience as a communications trainer with organisations including London Stock Exchange Group, Text Help, and Hitachi Energy.

Briar Keen, Director of Communications Training, commented: “Genelle has an incredible background and track record of accelerating and supporting leaders to communicate more confidently and impactfully in every situation.  Her appointment will allow us to further accelerate the impressive growth of our communications training offer, as we help our partners transform their businesses, protect their reputations, and mitigate risk.”

Aldred commented: “I’m proud to join a business that recognises the transformative role of senior leadership communications, which covers far more than just media training; this encompasses skills from being a better public speaker to developing influence and persuasion, to sensitively managing difficult cultural conversations. Leaders of the future need these skills to perform with authenticity and inspire a diverse, changing workforce.”

The appointment follows the UK business’s launch of The H&K Academy, a new training concept designed to upskill communications professionals in the latest thinking, practices and trends that are transforming the industry.

About Hill & Knowlton   

Hill & Knowlton is the global strategic communications leader for transformation. A trusted partner for sustainable value creation and protection, we help brands, businesses and leaders build reputation, manage risk, and create breakthrough opportunities for growth. Founded in 1927, today’s Hill & Knowlton operates 70 offices in over 30 countries, providing advisory, public relations and creative solutions to local and global clients. Our global team offers integrated strategic services, grounded in deep sector expertise, and enabled by creativity and intelligence. Headquartered in New York, Hill & Knowlton is part of WPP, the world’s largest marketing and communications services company.   

For more information, visit hillandknowlton.com, and follow us on LinkedIn, Instagram, and Facebook.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

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