Hill+Knowlton Strategies (H+K), international public relations agency, has appointed Lori Small as a Director in the U.S. Small will work closely on strategy and innovation with consumer-facing clients and will oversee day-to-day operations across the business with H+K’s core team, based in Orange County, California.

“Creativity and fresh thinking are what our clients expect, and that’s exactly what H+K delivers. I’m excited to get to work for our clients and to come up with new and innovative ways of helping them communicate with the public,” said Small.

Small is a longtime veteran of Golin LA, where she was responsible for brand strategy, media outreach, influencer partnerships and content creation for Disney Consumer Products, the California Avocado Commission and Ste. Michelle Wines. Prior to joining Golin, she worked at The Rogers Group, where she began her career in social marketing.

Richard Millar, H+K Global President said, “Lori will be a tremendous asset to H+K as we take our client work to the next level. She has a track record of creating impactful and innovative creative strategies. I look forward to bringing her thinking to our clients as we expand the breadth and depth of our business.”

H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.

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