Hill+Knowlton Strategies (H+K) Portugal has hired Ana Castro Rego to lead strategy and the new content Studio, where she will lead a cross-agency team with content production capabilities in all its aspects and formats.
The team will be part of H+K’s global content Studios network of more than 100 consultants throughout the offices in São Paulo, Oslo, Madrid, London, New York, Dubai and Shanghai. This network enables a responsiveness to clients 24 hours a day, 7 days a week, anywhere around the globe.
“I believe that the power of strategy, deep knowledge of the markets, anticipation of trends and the consistent use of the date, aligned with the power of creativity and innovation are the right recipe for consistent and winning work. It was this vision and challenge that led me to H+K,” said Castro Rego.
Castro Rego began her career as Art Director, later moving to account direction. She was most recently at 9 Communications, where she was Director of Planning and Strategy since 2018. In her professional career, she has worked across health, banking, consumer and entertainment clients.
Piedade Guimarães, H+K Portugal’s Director-General of Operations, said, “The hiring of Ana responds to our agency’s ever-growing client base and the increasing need to implement global communications strategies.”
The Global Studio is made up of a networked group of creative + design studios located across H+K to bring to life the communication campaigns we develop for our clients. Content and publishing strategists work alongside film directors, and data analysts working with designers—all focused on the same client-centric goals whether it’s creating a new identity or a full-length documentary, an exhibition stand or the latest interactive experience.
H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to brand purpose and CSR, and H+K Smarter™, a behavioral science unit.
