Havas FORMULATIN, an award-winning national Hispanic PR agency dedicated to developing programs for clients seeking to connect with the U.S. Latinx community, has been named Agency of the Year at the 2019 Hispanic Public Relations Association (HPRA) BRAVO Awards held in New York City. The highest accolade in Hispanic communications, the BRAVO Awards recognizes the agency that has had the greatest impact in engaging the U.S. Latinx community while generating internal programs benefitting staff.
“Being named Agency of the Year has been a dream of ours since Havas FORMULATIN formed in 2008,” said CEO Michael Olguin. “Maria Amor and her team have worked incredibly hard and delivered some truly exceptional programs for clients this year, so I couldn’t be prouder of them and their accomplishments. This definitely stands out as a major milestone in our agency’s history.”
In addition to Agency of the Year, this year Havas FORMULATIN won three BRAVO Awards for outstanding campaign work in the categories of Best Sports Campaign (Golden Boy’s Cinco de Mayo Fight), Best Technology Campaign (TurboTax Gives You Mas), and Best Integrated Marketing Campaign (also TurboTax).
“Havas FORMULATIN has been a long-standing partner,” said Alejandra Molinari, PR communications senior manager, Latino and Self-Employed media strategy, TurboTax. “Each year we continue to be impressed with the results they deliver, their strategic approach to our business, knowledge of the consumer and marketplace, as well as the team’s hard work and passion for the brand. This was our most successful integrated PR Latinx program to date and we could not have done it without them.”
This year’s four wins join the agency’s previous 12 for a total of 16 awards earned, making Havas FORMULATIN the most-lauded in HPRA history. Over the years, the firm has won for campaigns executed on behalf of numerous clients, including Wonderful Pistachios (Best Food & Beverage, Best Health & Nutrition), Tecate (Best Sports), and Mi Pueblo (Best Internal Communications).