H+K wins mandate with FreedomPay

by | Jan 31, 2023

Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has won a new mandate with Next Level Commerce platform FreedomPay.

The scope of work for one of the world’s fastest growing fintechs, FreedomPay, includes launching the company’s new brand positioning “Unleash the Power of Pay”, press office management, campaign support and industry events.

FreedomPay selected H+K as their global agency to support its expansion around the world, including North America, UK, Europe, Asia and APAC.

Liesl Smith, SVP of Marketing & Sales Enablement at FreedomPay commented,

“We chose H+K for their deep understanding of not only the latest Commerce strategies, but also their international prowess and deep knowledge in fintech across retail, hospitality, and food and beverage.”

Heather Bull, Head of H+K’s UK Commerce team, commented:

“FreedomPay is one of the most exciting global companies and we’re delighted to be supporting their international acceleration. With FreedomPay’s new brand positioning, it’s an ideal moment for H+K to establish and grow their media presence in the UK and across the world.”

Today’s news also follows the recent promotion of Charlie Hopcraft to Group Managing Director of Technology, Commerce and Entertainment. Together Hopcraft and Bull are leading a growing team of fourteen specialists that are helping brands navigate the new Commerce strategies, tools and technologies that are required to build connected communities and win baskets long-term.

The news also follows an announcement last month of a new mandate for H+K’s growing Commerce team with Manhattan Associates, a technology leader in supply chain and omnichannel commerce.

About Hill+Knowlton Strategies  

Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational, and global clients. H+K operates in more than 70 offices in nearly 40 countries worldwide, as well as an extensive associate network, delivering award-winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.

For more information about H+K, click here, follow us on Twitter here, like us on Facebook here, and follow us on LinkedIn here.

About FreedomPay
FreedomPay’s Next Level Commerce™ platform transforms existing payment systems and processes from legacy to leading edge. As the premier choice for many of the largest companies across the globe in retail, hospitality, lodging, gaming, sports and entertainment, foodservice, education, healthcare and financial services, FreedomPay’s technology has been purposely built to deliver rock solid performance in the highly complex environment of global commerce. The company maintains a world-class security environment and was first to earn the coveted validation by the PCI Security Standards Council against Point-to-Point Encryption (P2PE/EMV) standard in North America. FreedomPay’s robust solutions across payments, security, identity, and data analytics are available in-store, online and on-mobile and are supported by rapid API adoption. The award winning FreedomPay Commerce Platform operates on a single, unified technology stack across multiple continents allowing enterprises to deliver an innovative Next Level experience on a global scale. www.freedompay.com

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