San Francisco, April 28, 2026 – Hotwire Global, the global communications and marketing consultancy including Hotwire and ROI∙DNA, has reinvigorated its global leadership team under new global CEO Grant Toups. This remixed leadership team brings years of deep communications and marketing expertise alongside analytics & AI agility strengthening Hotwire Global’s position as a tech-native partner for challenger brands globally.
Key appointments include:
- Ute Hildebrandt appointed Global Chief Strategy Officer to re-engineer Hotwire and ROI∙DNA’s marketing and communications engine to move beyond service expansion to intelligence-first capabilities that deliver reputation enhancement, enterprise transformation and demand generation
- Will Hutchinson appointed Global Chief Operating Officer and chair of the Global AI Steering Committee, to deliver an AI-augmented model that allows global teams to deliver greater value to clients, faster
- Laura Macdonald appointed President, Americas to continue to grow Hotwire’s communications programs in the US and across the region following recent high-profile wins including Docusign
Surj Gish, Managing Director of ROI∙DNA, Hotwire Global’s digital and performance marketing consultancy, and Charlotte Harvey, Managing Director, UK, continue in their existing roles alongside an expanded global leadership team including:
- Anol Bhattacharya, EVP, Innovation & Technology and Head of Hotwire Global’s AI Lab
- Melissa Cullen, Managing Director, Communications, APAC
- Isabelle Rahe, Managing Director, France
- Beatrice Agostinacchio, Managing Director, Italy
- Sylvia Ortegon, SVP, Global Marketing
- Robert Stank, SVP, Head of Information Technology
- Matt Oakley, SVP, Analytics & AI
In addition, Hotwire Global plans to appoint new leadership in Spain and Germany in the months ahead.
“I joined Hotwire Global to build the pre-eminent marketing and communications agency – one that embraces AI-powered intelligence and efficiency but leads with human ingenuity and creativity,” said Grant Toups, Global CEO, Hotwire Global. “Our re-imagined leadership team reflects the incredible talent across Hotwire Global and will allow us to accelerate our heritage strengths in marketing and communications into new sectors, services and regions. In this world of AI, every company needs to tell a technology story, and our new structure allows us to show up and act like a tech disruptor to break through the noise.”
Underpinning this new leadership team is Hotwire Global’s continued investment in tech and AI, including a recent partnership with Morning Consult that allows all Hotwire Global clients immediate access to decision-ready intelligence for more effective campaigns. With Hotwire Global’s proprietary AI tools also seeing exponential growth since launch, more partnerships and innovations will be launched soon.
About Hotwire Global
Hotwire Global is the tech PR, communications, and marketing consultancy that includes ROI·DNA. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 300+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns.
Hotwire is part of The Enero Group. Follow us here to see how 25 years at the forefront of communications and marketing help Hotwire make the technical, irresistible.