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Huntsworth’s Evoke Group Acquires Giant Creative Strategy

by | Jul 20, 2018

Huntsworth plc, the healthcare and communications group, announced the acquisition of approximately 90.2% of the membership interests of Giant Creative Holdings, LLC, a limited liability company and parent of Giant Creative Strategy from Shamrock Capital, a Los Angeles-based investment firm, adding to its collection of leading health and wellness marketing companies under Evoke Group.

“Clients continue to look for opportunities to work with fewer agency partners on larger remits—consolidating business to those with proven and differentiated credentials and expertise in all key brand areas,” said Reid Connolly, CEO of Evoke Group. “Evoke has built our offering to accommodate this market shift and the addition of Giant adds an even more robust and differentiated HCP marketing offering to the group, as well as expanded geographic reach.”

Founded in 2002, Giant is led by CEO Steven Gold and President Adam Gelling – both of whom will remain with the business and join the Evoke Group Executive Leadership team, reporting to Connolly.

“With 150 expert staff and a roster of premier biotech, pharmaceutical, medical device and diagnostic clients, Giant brings with them the reputation of one of the most progressive and trusted healthcare agencies in the market today,” said Connolly. “Everything about the market is more complex today—the science, the commercialization process, the contracting and selling relationships. Not every agency is prepared to guide clients through these challenges. Steven, Adam and the team at Giant are one of the groups out there that truly understand what it takes to be successful in today’s ever-changing healthcare landscape and we’re excited to have them be a part of the Evoke team.”

“Reid and the Evoke team have built one of the most formidable agencies and agency groups in the marketing and communications sector,” said Gold. “They’ve been on the forefront of digital since pharma embraced it. They’ve established one of the most successful DTC practices in the market today, a rapidly growing market access group, and an HCP portfolio that combined with our own is really one of the more impressive in the space. I could not be happier to work closely with Evoke, to grow our business both in the US and globally and also provide our clients with new and expanded offerings.”

Evoke is one of the fastest, organically grown agencies in the industry with 5 locations across the United States and Europe.  This acquisition adds a new level of growth to the group.

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