Full-service digital agency ICED Media announced that it has hired Aria Wright as Vice President, Client Partnerships. In this newly-created role, Wright will capitalize on the growing trend of agencies that practice the holistic life cycle of client relationships, from business development to retention and growth. She will lead ICED Media’s growing roster of global and Fortune 500 clients and oversee relationships with L’Oreal and Walmart. Wright will report to President and Co-Founder Leslie Hall.
Wright brings over 20 years of integrated marketing experience, having led and developed digital practices for many clients at the intersection of entertainment, technology and CPG.
Prior to joining ICED Media, Wright served as Associate Vice President at Strategic Experiential Group, where she led a new department of brand advocates. Earlier, Wright was managing Verizon’s How Sweet the Sound 14-city choir competition as Manager, Business Leadership at Momentum Worldwide.
In her spare time, Wright mentors at-risk youth and gives back to the community through charity work to benefit hunger, homelessness, and battered women’s causes.
“ICED Media is one of the best positioned agencies for the growth trajectory of the industry today, and I’m thrilled to be a part of it,” said Wright. “The agency is at the forefront of connecting brand values to consumer desires, so the opportunity for me to be more immersed, invested, and accountable for the agency’s clients and its business goals is very exciting.”
Hall said: “It is my honor to welcome Aria to the team. Aria embodies the very meaning of her name—she’s a ‘lioness’ at heart and a natural achiever who has held many leadership positions over the past two decades.”