Idea Hall, an independent, full-service advertising, branding and PR agency named as one of the 2018 Best Places to Work in Orange County by the Orange County Business Journal and Best Companies Group, announced the appointment of industry veterans Bill Kauker as Creative Group Director and Erin Warady as Group Director, Consumer PR.
“Two years ago, we made a conscious decision to diversify Idea Hall into an equally balanced B2B and B2C agency by building upon our foundational expertise in commercial real estate and professional services to grow a consumer lifestyle practice focused on Southern California’s hottest sectors including travel, tourism, hospitality, education, healthcare and technology,” said Rebecca Hall, CEO, Idea Hall. “The additions of Bill and Erin further deepen our strategic advisory team in the key areas of integrated consumer marketing, advertising and communications. We’re thrilled to have them as part of our agency leadership and bring their expertise to our valued clients.”
Kauker leads Idea Hall’s creative department, serving as chief creative strategist responsible for growing the agency’s creative practice in both B2B and B2C. He brings more than 25 years of global advertising agency experience, championing many of the world’s favorite brands including: Apple, Taco Bell, XM Satellite Radio, Microsoft, Nissan, Infiniti, Energizer, Callaway Golf, the LA Dodgers, Nestle, Coffee Bean & Tea Leaf, Honda Motorcycles, American Express, Montage Resorts, MGM Grand Resorts and Orient Express Worldwide to name a few.
“What drew me to Idea Hall was this well-established boutique agency with a big-minded integrated model. It’s the way things are headed… traditional advertising needs to reinvent itself to stay relevant in today’s landscape,” said Kauker. “Idea Hall is primed to lead this curve and has great talent in a variety of disciplines. I’m excited to see all the great creative work these minds will produce.”
Warady leads Idea Hall’s consumer PR practice which includes the creation and execution of insight-driven media and influencer strategies and creative campaigns for the agency’s consumer clients. A seasoned strategic communications leader, she brings nearly two decades of experience in social/media relations, influencer engagement, events and experiential, brand storytelling and issues management for dozens of global brands including Hilton Hotels, Tourism Australia, Travelocity, Ivory Soap and Old Spice, with Anvil Award-winning work for Princess Cruises, Sony Electronics and DIRECTV to name a few.
“As an OC native and marketer, it’s hard to ignore the great work coming out of this agency,” said Warady. “Idea Hall has a rich history of developing creative solutions for some of Orange County’s leading brands and companies. I’m excited to join this talented team and bring my passion for great storytelling, hard-hitting creative campaigns and business-driving results to their clients and agency offering.”