Influencer marketing disruptor GRIN names Matter as Agency of Record

by | Aug 3, 2020

Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named the agency of record (AOR) for GRIN, the leading influencer marketing solution for e-commerce. GRIN’s influencer marketing software platform enables brands to foster relationships with over 32 million influencers, create authentic content and generate genuine excitement amongst consumers.

Matter will spearhead a comprehensive PR program, including media relations and thought leadership, to amplify GRIN’s brand awareness while highlighting its innovative influencer marketing platform and distinct, relationship-based approach.

“At GRIN, we understand how brand trust creates a halo effect that permeates across all channels and exudes authenticity to consumer audiences,” said Sharon Thompson, VP of Marketing of GRIN. “Given Matter’s media relations prowess and more than 15 years of experience driving results for brands through thoughtful, integrated marketing programs, we now have a strategic partner with the expertise and experience to not only underscore our unique value in the influencer marketplace with key media targets, but disrupt the status quo and support future ventures into diverse marketing offerings.”

Consumers are spending more time online through social media and e-commerce. According to a recent influencer marketing survey conducted by Matter, 63 percent of U.S. consumers have spent more time on social platforms and 82 percent have either purchased, researched or considered purchasing a product/service after seeing influencers, family or friends post about it. The impact is ubiquitous and as more brands embrace this approach, they will need the technology GRIN provides to do so.

“Our market research shows a sweeping majority of consumers have some part of their buyer’s journey impacted by influencer content,” said Mandy Mladenoff, President of Matter. “Now more than ever, brands need to forge relationships with creators who truly believe in their product or service. GRIN’s Influencer Marketing Platform is enabling strategic influencer connections while streamlining the process for brands, and we are thrilled to help elevate awareness of its platform.”

With nearly 200 professionals across offices in Boston and Newburyport, MA, Portsmouth, NH, Providence, RI, Pittsburgh, PA, Boulder, CO, and Portland, OR, Matter is one of the fastest-growing PR, creative services, digital marketing and strategy firms in the country. Matter has won 12 “Agency of the Year” accolades in the past three years and has been consistently recognized as a top place to work.

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