InkHouse CEO to hold free briefing Wednesday on PR in the time of COVID-19

by | Mar 24, 2020

The media landscape has been turned on its head in the past few weeks, as coverage of COVID-19 and its repercussions on the global economy has dominated every aspect of journalism. Companies are scrambling to assess the impact of COVID-19 on their business and to adjust public relations and communications programs in response.

Beth Monaghan, CEO and founder of InkHouse, has been hearing these concerns from clients over the past weeks, and has assessed media coverage and reporter mindsets, consulting with media experts like Sam Whitmore and former journalists at InkHouse to develop new best practices for communicating during the COVID-19 crisis. Beth and other members of the InkHouse team are offering a free virtual briefing to share some of the findings from that research.

WHEN: Wednesday, March 25 at 1 pm ET/10 am PT

WHERE: Register for Zoom via link here

WHAT:A discussion about PR strategies in the age of COVID-19. Including:

  • Media relations — to engage or not, and how
  • The right tone, messages and cadence for your social media
  • Answers to your questions about crisis communications

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

Targeting the right publications to maximize your links

Targeting the right publications to maximize your links

While some agencies might rely on large-scale mail merges and bulk outreach to secure backlinks, placing content with journalists has to be more than a numbers game if you want to be able to meet higher KPIs and faster turnaround. Brute force, after all, can only go...

Is WFH productivity becoming an issue? Most employees say yes.

Is WFH productivity becoming an issue? Most employees say yes.

Remote work is a big part of the “new normal,” at least for now, but productivity is becoming an issue for employees working from home, according to new research from business news and how-to website The Manifest, which finds that only 3 in 10 employees say they’re...