French/West/Vaughan (FWV), a Raleigh-based independent public relations, advertising and digital marketing agencies, announced it has been selected by The J. Peterman Company as agency-of-record.
FWV will provide strategic integrated marketing services for the catalogue and online retailer, founded in 1987 by CEO John Peterman. The brand is renowned for offering distinctive lifestyle merchandise inspired by Peterman’s global travels, including apparel, outerwear and accessories for men and women reflecting a timeless, vintage-inspired style.
The J. Peterman Company sells directly to consumers through its iconic Owner’s Manual catalogues and through the brand’s website, JPeterman.com. The catalogue showcases curated product collections in distinctive watercolor renderings accompanied by sophisticated narrative prose, a popular and enduring hallmark of the brand.
“We’re excited to have FWV help us grow and build meaningful relationships with our customers,” said Peterman. “For 30 years, The J. Peterman Company has taken the road less traveled, and I’m confident that the road forward will present new opportunities to take risks, break a few rules and continue to set our brand apart.”
In addition to providing traditional and digital marketing services including website enhancements, FWV will also oversee branding and creative development along with turn-key public relations, inclusive of media relations and lifestyle integration initiatives.
“We are incredibly proud to serve as agency-of-record for a brand as revered and respected as J. Peterman,” said Rick French, FWV Chairman & CEO. “Many organizations talk about being unique and different, but very few walk the walk the way this company does, and that’s both a challenge and a rare opportunity for us as their marketing partner.”
Headquartered in Blue Ash, Ohio, The J. Peterman Company is owned primarily by the Peterman family and key employees, which reacquired the brand and its assets in 2001 following a sale to Paul Harris Stores in 1999. The Peterman name was immortalized in pop culture over three seasons of the 90s sitcom Seinfeld, during which the character Elaine Benes worked for the enigmatic, world-traveling “J. Peterman.”
