Global communications agency, J/PR, has acquired renowned luxury travel, hospitality and design PR agency Sadler & Co., expanding its client portfolio and growing their experienced team in the UK. The acquisition of Sadler & Co. will double the size of J/PR’s UK team and its London office, led by Senior Managing Director UK, Emma Hartland-Mahon, Sarah Richards will join the team as Managing Director UK. The two agencies plan to slowly integrate over the next quarter. The acquisition is on the heels of a banner year for J/PR, including an agency-wide rebrand, new marquee clients, impressive talent retention and acquisition, and new office locations.
Through the acquisition, J/PR UK will take on Sadler’s first-class client list which includes; Jamaica Inn, Villa d’Este on Lake Como and its sister property, Villa La Massa; Chablé properties in Mexico; Lucknam Park Hotel & Spa; The Three Chimneys, Scotland; Bequia Beach Hotel, St. Vincent and Grenadines, luxury travel company Carrier, plus additional Caribbean, European and UK properties. Ann Sadler, Founder of Sadler & Co., and Sarah Richards, Managing Director, along with their talented team, will be an integral part of shepherding their acclaimed clients under the J/PR brand. Their personal relationships with owners and stakeholders have set Sadler & Co. apart for decades, and they will continue to uphold these deep roots with J/PR.
“Upon opening our J/PR flagship in San Diego in 2005, our commitment to evolving and diversifying our agency has seen the company grow into a PR and social media powerhouse that spans California, New York, London, Canada, Nashville, Denver, Arizona and Miami,” commented J/PR Founding Partner Jamie Lynn O’Grady. “Acquiring Sadler & Co. complements our global vision to further elevate our business and seek new and prosperous opportunities for the agency throughout Europe and beyond.”
For 15+ years, privately held J/PR, owned and led by partners Jamie Lynn O’Grady and Sarah Evans, has remained at the forefront of the communications industry in continued innovation, client relations and retention, and award-winning PR and social media campaigns on behalf of some of the world’s leading luxury travel, hospitality and lifestyle brands. The acquisition accelerates the agency’s commitment to constant evolution and is aptly timed with the rapid recovery of the travel industry.
“J/PR and Sadler & Co. share an aligned outlook to company culture, business operations, employee sentiments, client service and loyalty in relationships and leadership. I’m incredibly proud of the successful company we have built for nearly three decades, and look forward to continuing our legacy with J/PR,” said Founder of Sadler & Co. Ann Sadler.
“The acquisition of Sadler & Co. is a pivotal moment for the J/PR London office, as we further solidify our position as one of the leading luxury PR agencies in the UK and European markets,” commented J/PR UK Senior Managing Director Emma Hartland-Mahon. We are immensely proud of our excellent client and employee retention rate since launching our London office over five years ago and are proud to welcome Sadler & Co. to our team.”
Emma Hartland-Mahon, who has spent a decade with J/PR, moved from J/PR’s New York office in 2016 to launch the agency’s UK division. Under her dedicated strategic and passionate leadership, Emma and the UK team have built a noteworthy client portfolio, becoming one of the most dynamic communications agencies in the UK in a short timeframe. The portfolio includes names such as The Goring, Cliveden House, Chewton Glen, Adare Manor, The Lygon Arms, Château du Grand-Lucé, Andronis Santorini, Sugar Beach, a Viceroy Resort, and more.
Sarah Richards will maintain her role and act as J/PR’s Managing Director UK. Richards possesses over a decade of experience in the luxury hospitality sector and joined Sadler & Co. over five years ago, having gained knowledge and expertise from different UK agencies and their clients. She is well-versed in managing client relationships, strategy and tactics, and will be an integral part of combined teams’ future success. Hartland-Mahon and Richard’s met starting their PR careers at a UK agency and have a long personal and professional history. The long-standing relationship and history of collaboration even better poises J/PR for success in the UK market.
J/PR is a global communications, influencer management, and social media agency now specializing in travel, destination, consumer, real estate, well-being and sustainable brands. With offices in New York City, London, Los Angeles and San Diego, Toronto, Denver, Nashville, Arizona and Miami. J/PR is a trusted leader in integrated media relations and brand strategy, brand launches, trend forecasting, guest programming, brand partnerships, experiential activations, influencer engagement, crisis communications, and social media strategy. Always innovating, J/PR was the first agency in its space to launch a podcast in 2018, Priority Status. Established in 2005, J/PR has consistently risen to become one of the world’s fastest-growing agencies. The company’s global portfolio includes clients in the U.S., U.K., and throughout Europe, Mexico, Caribbean, Dubai, New Zealand, Asia, and more.