Jenerate PR Selected as L&L Hawaiian Barbecue’s New International Agency of Record

by | Oct 16, 2023

Oahu, Hawaii (October 16, 2023)Jenerate PR has been named as the global agency of record for L&L Hawaiian Barbecue, the beloved Hawaiian fast-casual franchise with 225 locations across 17 states and Japan. As L&L continues to expand its footprint throughout the U.S. and other regions, Jenerate PR will lead public relations efforts that support company growth, franchisees and consumer awareness. 

Under the leadership of CEO Jennifer Polito, Jenerate PR will harness their significant experience in representing Hawaii’s top-tier food and beverage brands. As L&L Hawaiian Barbecue, a pioneer of the Hawaiian plate lunch, charts a course for continued domestic and global expansion, Jenerate PR is set to be a vital partner leveraging their history of elevating F&B brands with ambitious growth trajectories.

“When we were seeking a new agency, numerous Hawaii businesses pointed to Jenerate PR’s exceptional track record in the F&B and hospitality spaces,” said Elisia Flores, CEO of L&L Hawaiian Barbecue. “In addition to their impressive experience with global brands, it was their understanding and connection to Hawaii that set them apart, making them the perfect choice.” 

Founded in Hawaii in 2014, Jenerate PR maintains an active presence in top travel destination markets such as Las Vegas, Nevada and throughout California. Their global media connections, adeptness in sales-centric messaging and commitment to results solidify them the go-to agency for brands seeking accelerated growth and broader international visibility.

“L&L Hawaiian Barbecue is cherished throughout Hawaii and around the world. We’re excited to build on that recognition and help increase their loyal and valued customer base while supporting their growing franchisee ohana,” said Jennifer Polito, CEO of Jenerate PR. “As a loyal L&L customer for more than a decade, I can personally attest to the incredible quality of their food, the nostalgia and service with aloha you feel when you dine at their locations and I’m honored to help tell their brand story to the world.” 

For more information, visit www.jeneratepr.com or call 808.281.2088.

About Jenerate PR

Jenerate PR provides impactful, results-driven public relations and brand marketing services. With an active presence in Hawaii, California and Nevada, Jenerate PR maintains a dynamic portfolio of client partners in the hospitality, luxury retail, lifestyle and food and beverage industries. A full-service agency, Jenerate PR specializes in media relations, strategic partnerships, crisis communications as well as web design and development. The company also provides brand marketing services such as creative design, copywriting, photography and videography. For more information, visit www.jeneratepr.com/ follow on Instagram (@jeneratepr) or call 808.281.2088.

About L&L Hawaiian Barbecue

Founded in Honolulu in 1952, L&L Hawaiian Barbecue has become an iconic brand known for its authentic Hawaiian cuisine. In 1976, Eddie Flores Jr. and Johnson Kam transformed the company into the popular plate lunch restaurant concept we know today. Committed to serving aloha worldwide, L&L Hawaiian Barbecue offers Hawaiian-style comfort food and hospitality at 225 locations throughout the U.S. and Japan. For more information, visit hawaiianbarbecue.com.

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