International communications agency 4media Group, which specializes in public relations, market research and insights, announced Jim O’Reilly as its first executive producer in U.S. operations. Spanning 40 years in the industry, O’Reilly’s role as a broadcast news assignment editor and field producer helps add to the newsroom perspective within 4media Group.
As a video producer, O’Reilly has worked with clients across the nation, producing award-winning product tutorials in addition to brand videos with local, regional and national distribution. Notable clients include: Cartier, Verizon Foundation, Nextel, TGI Friday’s, the Grammys and many A-list celebrities.
“4media Group is growing at such a rapid pace both here and in the U.K.,” O’Reilly said. “I appreciate how the company keeps a practical yet innovative eye on helping clients move the needle, becoming more relevant across multimedia channels. Research powered by creativity is the sort that helps clients navigate crowded media spaces, and that’s what I look forward to the most.”
4media Group global C.E.O. and President Ed Cyster said O’Reilly’s arrival comes at a pivotal point for the company, where his skills will complement existing resources while proctoring growth. “Jim’s depth and experience in the Chicago market and across the U.S. will help greatly with our strategic position,” Cyster said.
For the last 18 years, O’Reilly has worked in almost every aspect of public relations production, supporting storytelling in the pharmaceutical, technology, health care and entertainment industries.