JNA Advertising has been named agency of record for Palmetto Moon, a specialty gift and Southern lifestyle apparel chain. As the agency of record, JNA will serve as the lead advertising and marketing agency providing brand strategy, media planning and buying, in-store experience, creative, digital and public relations services.
“We’re thrilled to partner with Palmetto Moon and tap into our decades of retail experience to help them develop and grow the brand further,” said John Nohe, CEO of JNA. “Palmetto Moon is an exceptional brand that is poised for tremendous growth and we’re excited to be part of their talented team.”
Palmetto Moon is one of the fastest-growing retail chains in the South with multiple locations and an aggressive expansion plan. With corporate headquarters in Charleston, S.C., Palmetto Moon celebrates the southern coastal lifestyle with a wide variety of apparel, footwear, eyewear, specialty gifts, and accessories from top southern brands, including Southern Tide, Vineyard Vines and Southern Marsh.
JNA is a full-service advertising agency located in Overland Park, Kan., whose mission is to develop informed ideas that help national and international brands grow. Its clients include a range from consumer-packaged goods to retail to social behavior to companion animal brands handled by its animal health division. JNA was founded in 2004 and ranks as one of the region’s top advertising agencies.