KemperLesnik, a public relations, events, sports marketing and content marketing agency, has capitalized on its experience creating, operating, and promoting sporting events, activations, and brands by adding esports to its suite of business services.
The agency already worked with Riot Games on its 2018 League of Legends College Championship. The agency provided media relations, on-site media operations support and player media training.
“Intense competition in esports creates passionate fans, and passion for sports is in our DNA,” said Tom Valdiserri, executive vice president, co-managing director of KemperLesnik. “We look forward to harnessing the power of esports to connect brands with fans, shift perceptions and make emotional connections via content marketing.”
KemperLesnik’s esports division will produce esports events, connect would-be sponsors with esports assets, consult with esports game developers and lead brand activation for esports sponsors. The agency will also lead messaging and positioning strategy, drive mainstream media coverage, execute social media campaigns, lead media event operations, media train players and casters and produce integrated content marketing programs in esports.
“We have built our agency over 40 years utilizing sports to build brands and engage with audiences,” said Amy Littleton, executive vice president, co-managing director of KemperLesnik. “Esports is the next frontier of competition and fandom in sports, and we are using our talent and expertise to help esports continue its emergence into mainstream sporting culture.”
Esports encompasses video game competition at the amateur, collegiate and professional levels. Popular genres vary significantly from multiplayer online battle arenas, real-time strategy, and first-person shooters, to traditional sports games, fighting games, and even card games. Several mainstream esports titles include League of Legends®, Starcraft®, Counter-Strike: Global Offensive®, Overwatch®, NBA2K®, FIFA19®, Street Fighter®, Hearthstone® and many more.
