Kinship Names SourceCode Communications PR Agency of Record

by | Jun 4, 2021

SourceCode Communications announced that it had been selected as the communications agency of record for Kinship Partners, Inc., a company dedicated to reimagining the pet parenting experience through innovative products and services. Starting its partnership in March 2021, SourceCode’s focus centers around elevating Kinship’s extensive pet insights and the brand’s expertise as a foremost thought leader in the pet space. In addition to thought leadership efforts for Kinship, SourceCode will support PR efforts across two of Kinship’s staple pet care products,WHISTLE™ GPS dog tracker, leader in pet health, wellness, and GPS tracking and Wisdom Panel™, leader in pet genetics solutions.

“When looking for an agency to partner with, we were intent on finding a group who had experience working with consumer products as well as the ability to tell robust thought leadership stories using data,” said Tessa Gould, Head of Growth at Kinship. “SourceCode not only comes with that experience, but we were impressed with their strategic media and creative thinking. We’re excited to work together to bring the next generation of pet care products and services to consumers.”

Founded in 2019, Kinship, is a first-of-its-kind coalition dedicated to creating the future of pet care, providing unique access to data, science and industry expertise. WHISTLE™ GPS dog tracker and Wisdom Health Genetics are both brands under Kinship that are bringing science and technology to the pet care industry through intuitive and customizable products. The tracking provided by WHISTLE™ products allows pet parents to identify health issues before they become an issue and the Wisdom Panel™ provides vital information about your pet’s breed and genetic health that helps pet parents take better care of their pets.

“As a team of pet lovers, we know as much as anyone that your pet is like family. From our first conversation with the Kinship team, hearing how much they are committed to raising the bar in this sector and helping pet parents take better care of their pets’ wellness immediately resonated with us,” said Nicole Pfeifer, VP, Consumer at SourceCode. “As our consumer portfolio continues to grow, Kinship is an exciting addition for a number of reasons, and we’re thrilled to be able to reach a new generation of pet parents with stories about how Kinship can help their fur babies live longer, happier, and healthier lives.”

SourceCode, founded in 2017, has a legacy of bringing disruptive brands in the consumer space to the forefront of their respective industries, including consumer clients such as Kinship. The agency has been recognized for its notable work with consumer and B2B clients, taking home best consumer campaign of the year for Everlast Worldwide’s “Be First” Campaign at PRovoke Media’s 2020 SABREAwards North America, and coming in second place nationally and fourth globally in PRovoke Media’s Global PR Agency Rankings 2020. SourceCode also took home the honor of being named PRWeek’s 2020 US Outstanding Boutique Agency.

For more information, visit www.sourcecodecommunications.com.

About Kinship:

Kinship is here to help everyone pet parent like a pro. Why? Because our pets make us better humans, and we owe them the best possible care. As allies to pet parents learning on the job, we use our data, products, and services to help people be the best pet parents they can be. We unite changemakers in pet care to break down barriers, open new doors, share insights, and advance our collective knowledge. By reimagining the pet parenting experience and upping people’s confidence, we’re helping the world find better ways to care.

Our coalition includes our world-leading Wisdom Panel™ genetic health screening and DNA testing for dogs, the award-winning Whistle™ GPS dog tracker and health monitor, Pet Insight Project, our ground-breaking science stream that uses AI to turn billions of data points into actionable insights, and partnerships like our Leap Venture Studio accelerator that supports innovators and start-ups, to bring new solutions to pet parents. Kinship is a division of Mars Petcare. Learn more at www.kinship.co.

About SourceCode Communications

SourceCode Communications is an award-winning communications marketing agency launched in 2017 by technology PR industry veterans Greg Mondshein and Rebecca Honeyman. Based in New York, the agency is focused on delivering measurable business impact to brands in five major sectors – Consumer & Lifestyle Technology, Financial Technology, Mobile, Cloud & Telecoms, Insights & Engagement, and Enterprise Technology. Recently named PRWeek’s 2020 U.S. Outstanding Boutique Agency, SourceCode is the Holmes Report 2019 New Agency of the Year and PRNews’ Best Place to Work and Small Agency of the Year. For more information, please visit www.sourcecodecommunications.com.

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