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Lambert, Edwards & Associates Adds Varroc Lighting Systems, Belle Tire Distributors and Arbe Robotics to Client Roster

by | Sep 10, 2018

Lambert, Edwards & Associates—a leading public relations, investor relations and integrated communications agency—continues its remarkable growth in the automotive and advanced mobility industries with the addition of three new clients: Varroc Lighting Systems, Belle Tire Distributors and Arbe Robotics.

The firm has worked up and down the automotive supply chain—from OEMs to suppliers to data providers. Lambert’s current lineup of automotive clients includes names such as the North American International Auto Show, Continental Automotive Systems and Spartan Motors. With the new additions, Lambert maintains 13 automotive clients that have headquarters across five different countries. As all three focus on different facets of the automotive industry, Lambert will be able to provide their new clients with a wealth of knowledge due to the firm’s vast experience in the technology cluster.

“Advanced mobility technologies and automotive services are constantly evolving, literally driving the way people get around,” said Brad Warner, senior director, Lambert, Edwards & Associates. “It’s our responsibility to ensure our clients can successfully deliver this narrative to their audiences. We’re looking forward to creating long-lasting relationships with our new partners, helping to propel them and keep them at the top of their respective fields of expertise, while sharing new tips from ours.”

Varroc Lighting Systems is a premier developer and manufacturer of next-generation external lighting systems and lighting control electronics for the automotive industry. As Varroc Lighting grows globally through both organic growth and acquisitions, Lambert is assisting with creative and strategic communications as the company’s international voice becomes more influential.

Belle Tire is the leading one-stop shop for all-around car care. Belle Tire continues to grow and recently opened their 100th location in the Midwest, cementing themselves as a household name in the industry. Their philanthropic way of doing business has created an opportunity for Lambert to share with the local communities Belle Tire serves.

Arbe Robotics is dedicated to making autonomous driving available, affordable and, most importantly, safe. Its revolutionary, ultra-high-resolution 4D imaging radar with post processing and Simultaneous Localization and Mapping is set to disrupt autonomous vehicle sensor development. The breakthrough represents a significant step toward mainstreaming fully autonomous vehicles, and Lambert is supporting the tech startup’s communications initiatives targeting the North American automotive industry.

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