Lion & Lamb Communications Named Agency of Record for Chateau Montelena  

by | Jan 30, 2019

Boutique public relations firm Lion & Lamb Communications has been retained as the PR agency of record for Chateau Montelena, one of the most storied wineries in California’s Napa Valley. In this role, Lion & Lamb will oversee public relations efforts to generate further brand awareness for Chateau Montelena across the U.S.

“We’re thrilled to be working with Lion & Lamb as our new agency of record leading into 2019. With this new partnership, we hope to not only maintain our leadership role in the market but also create a strategic approach that will take Chateau Montelena to the next level in serving our customers,” said Matt Crafton, Winemaker at Chateau Montelena.

Lion & Lamb will be responsible for generating media coverage for the wines, the winery, and winemaker – Matt Crafton. In addition, the agency will build strategic partnerships, secure event opportunities and develop engaging programming to drive consumer interest in purchasing the wines and visiting the winery.

“We are excited to have been selected as the agency of record for Chateau Montelena and add the winery to our growing portfolio. We are looking forward to an exciting and productive partnership with Matt and his team while also helping spread the word about this iconic brand and putting it on the radar of a new, more lifestyle-focused audience,” said Melanie Weitzner, Co-Founder of Lion & Lamb Communications.

Chateau Montelena joins Lion & Lamb’s client roster that includes an array of restaurants, hotels, spirit brands, bars, hospitality design firms and more, all across the hospitality industry.

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