Lippe Taylor opens first office outside NYC; Emily Buchanan hired as EVP and Minneapolis office lead

by | Mar 19, 2020

Lippe Taylor, the New York-based PR and digital marketing agencyannounced the hiring of Emily Buchanan as Executive Vice President and leader of the agency’s first office outside of New York — Minneapolis. Buchanan brings to the firm considerable agency experience, particularly in the areas of integrated brand marketing and client leadership. In addition to leading the Minneapolis office, she will play a key role in managing and growing the agency’s Midwest-based clients, which currently amount to more than 20% of Lippe Taylor’s annual revenue.

Most recently, Buchanan was EVP and Director of Brand Marketing at leading integrated agency Carmichael Lynch Relate, working with clients like KAYAK, OpenTable, IBM, Arla Foods, Celestial Seasonings, AVEDA and Red Wing Shoe Company. As an agency executive, she was a significant contributor to Carmichael Lynch Relate’s consecutive record growth from 2015-2019, including the firm being named Outstanding Midsize Agency at the 2017 PRWeek Awards.

Buchanan’s hire continues the significant investment in senior talent that has helped bolster Lippe Taylor to multi-year record growth and revenue. The agency is now positioned for its fifth consecutive year of double-digit growth.

“The minute we met Emily, we knew she would be an incredible fit with our teams and clients here at Lippe Taylor. She’s a passionate and forward-thinking leader with a history of success bringing creative solutions to some of the world’s most valued brands,” said Paul Dyer, Lippe Taylor CEO and president. “We also believe Emily is the right person to help us expand our footprint beyond New York. As a former Midwesterner myself, I know first-hand the depth of talent the Twin Cities have to offer, as well as the multitude of innovative companies that call the Midwest ‘home.’”

“I’ve always known and respected Lippe Taylor, but I was even more impressed after seeing the agency’s modern approach to balancing analytics and big creative thinking,” said Emily Buchanan. “In my experience, clients are frustrated by ‘creative-led agencies’ that don’t think about the business results. What clients really want is great creative ideas that are grounded in data, insights and outcomes. That’s why I’m excited to partner with a leadership team who has created both the culture and the capabilities to deliver on that vision.”

Buchanan’s agency career spans a wide variety of consumer sectors, where she has led award-winning marketing efforts for brands such as P&G, Frito-Lay, Bath & Body Works, Jack Link’s, Evereve, Kellogg’s, Bloomin’ Brands, Amazon, Heinz, Hennessy, Evian, Ferrero USA, Nikon, Samsung, Gardenburger, FreshDirect, Related Companies, US Bank, Caribou Coffee, McCormick & Schmick’s Seafood Restaurants, Sprint and more.

Buchanan will report into Tracy Naden, the agency’s newly promoted Chief Engagement Officer, who oversees all of the firm’s practice areas.

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