Living In Digital Times Taps Varney Business Communication For Public Relations For CES 2019

by | Oct 22, 2018

Living in Digital Times (LIDT) announced that it has engaged Varney Business Communications as its public relations team handling all media relations for CES 2019 in Las Vegas, January 6-11, 2019.

For the past fifty years, CES has set the global stage for next-generation innovators and is the gathering place for business leaders and entrepreneurs in consumer technologies. Living in Digital Times, founded in 2007 by veteran journalist and technology maven Robin Raskin, is a supporting partner of CES and has created exhibits, conferences, and awards showcasing the technologies shaping health, money, retail, family, and other “emerging slices” of the tech industry.

This year at CES 2019 attendees will experience the newest and coolest innovations in, and markets for, the Internet of Things (IoT), Personal Voice Assistants, Artificial Intelligence, Big Data, Augmented Reality (AR), Virtual Reality (VR), and the blockchain.

“Technology needs to be presented in a context if its going to be widely accepted.  That means it needs a strong narrative,” said Raskin. “VBC has the skills to reach the right media at the right moment, in the right medium. They complement our company’s strategy perfectly.”

Founded in 2000 in San Francisco, California, Varney Business Communication (VBC) is a boutique public relations firm that has launched and grown many brand-named consumer and business technology companies in the US and Europe. VBC founder and principal Leigh Anne Varney brings together skilled professionals with years of technology and communications experience to create customized strategic PR programs for clients. Built on a foundation of more than 25 years in journalism, corporate in-house PR at Oracle Corporation, and at leading PR agencies, the VBC team is uniquely positioned to synthesize a wide range of tech innovation and its intersection with business and impact on society.

“PR stands for personal relationships with clients and reporters,” said Varney. “Now is a complex time to be in PR with more ways than ever to tell meaningful stories across an ever-growing number of media platforms. Together with my partner Lisa Sheeran, we create those all-important personal relationships across print, blogs, broadcast, podcasts and those new communication platforms that have yet to be invented!”

LIDT kicks off the CES 2019 season in New York with a preview presentation of CES Unveiled a gathering of technology business leaders, influential media, global buyers, senior level executives and industry thought leaders. Contest Submissions at CES 2019 will showcase outstanding new technologies, including Last Gadget StandingYoung Innovators to WatchKids@Play Interactive (KAPi), Babylist Best of BabyTech Awards. 

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


7 ways digital assistants are changing the media outreach game

7 ways digital assistants are changing the media outreach game

In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...