fbpx

Matter Communications Named PR Agency of Record for ZappRx

by | Nov 28, 2017

Matter Communications, the fourth largest PR agency in Boston and scaling nationally, announced today it has been named AOR for ZappRx, a growing Boston-based digital health company that significantly reduces the administrative burden associated with prescribing specialty medications.

ZappRx selected Matter as the result of a competitive agency review to grow awareness and promote the company among healthcare provider, payer, pharmacy, biopharmaceutical and patient audiences. Matter will support a comprehensive PR program for ZappRx, including executive and customer-focused media relations, social media, awards, speaking, branding, messaging, and overall strategic counsel.

“At a time of significant growth and aggressive goals for the year ahead, we required an agency partner with deep knowledge and experience to help us navigate the complex healthcare industry we operate in,” said Libby Curtis Webb, Senior Vice President of Product at ZappRx. “I worked with Matter’s healthcare team at my previous company, and I knew that they’d bring relationships to the table along with the creativity we need to help us reach our goals.”

“In only a few short years, ZappRx has made a significant name for itself in the highly competitive healthcare technology market. Not only is the company achieving growth through genuine innovation, it is effecting real change amongst the physicians, pharmacists and patients its solutions touch.” said Scott Signore, CEO, Matter. “As we continue to increase our focus on the healthcare industry, ZappRx is an excellent example of the kind of companies we want to represent. We are looking forward to a long and fruitful partnership.”

With headquarters in Newburyport, Mass., and additional offices in Boston, Mass., Providence, R.I., Boulder, Colo., and Portland, Ore., Matter is one of the fastest-growing public relations and social media firms in the country. Matter has won six ‘Agency of the Year’ accolades in the past three years, and has been recognized numerous times as a best place to work.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

How HR employee management software can improve your PR results

How HR employee management software can improve your PR results

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...

5 tips for PR to better incorporate technology

5 tips for PR to better incorporate technology

Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists...