Mirius appoints The PHA Group

by | Jul 20, 2020

The PHA Group announced its appointment by leading global manufacturer and supplier of cleaning and hygiene products, Mirius, to develop and manage a UK PR, influencer and social media strategy for Mirius’ D2C brand – Hycolin, which has recently launched a new range of Antiviral cleaning products into the UK.

One of the UK’s leading independent PR agencies, The PHA Group, has been tasked with raising brand awareness and building consumer engagement for Hycolin, through consumer, B2B and trade media engagement, a robust influencer engagement programme and an integrated social media strategy.

The Hycolin Antiviral cleaning range contains a powerful disinfectant that not only cleans surfaces but also reduces the risk of cross contamination, killing 99.9% of germs and viruses including coronaviruses*, in under 5 minutes.

The new range features a number of trigger sprays, the bottles of which are made from 100% recycled plastic and are 100% recyclable after use. All of the products in the range of are also bleach free, fragrance free, colour free and vegan friendly providing the perfect antiviral and environmentally friendly cleaning solutions for any home.

The PHA Group was appointed after a competitive pitch process where the agency highlighted their unique credentials spanning across the home and health sectors as well as their extensive experience in supporting businesses moving into new market sectors, new product launches, social media, consumer PR, business profiling, influencer engagement and trade PR.

Chris Richmond, Head of Marketing at Mirius, commented: “The PHA Group impressed us with an integrated, long-term communications strategy for Hycolin that clearly outlined how they would meet our objectives for the brand. We’re looking forward to working with them to build the profile of Hycolin in the UK.”

Shelley Frosdick, Group Managing Director at The PHA Group, commented: “We’re thrilled to be working with Mirius and are looking forward to delivering an integrated communications strategy for Hycolin in the UK. With Mirius’ decades of expertise, and Hycolin’s powerful antiviral cleaning performance, there is a huge opportunity to make Hycolin a must-have for consumers across the nation. Hycolin is a brand that consumers can trust to keep their homes and families safe and we will be executing a number of PR and social media activities to communicate this message across the UK.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


4 reasons why a crisis communication plan is so important

4 reasons why a crisis communication plan is so important

As negative headlines begin to dominate news outlets, social media buzzes with speculation, and phones ring incessantly with concerned stakeholders from an organization engulfed in crisis. The situation starts threatening the company's reputation, financial stability,...