Missive, the strategic technology communications consultancy, and US technology agency SourceCode Communications, have partnered to oversee global communications for Koa Health, pioneer of digital mental healthcare solutions.
Missive and SourceCode are collaborating to deliver an integrated communications programme that includes media, influencer and stakeholder relations, and digital and social media strategy through strategic campaigning and thought leadership. Both Missive and SourceCode will raise the profile of Koa Health to its core audience of healthcare providers, employers and insurers in the UK and the US.
Their first assignment was coordinating Koa Health’s spin out from Alpha, Telefonica’s moonshot factory, in November 2020 following the closure of a €14.1 million raise from Ancora Finance Group and Wellington Partners.
Ollie Smith, Strategy Director and Head of Ethics, Koa Health said, “We’ve worked closely with Missive for a number of years now, ever since we started life as a moonshot project under Alpha. The agency has been an invaluable partner as we’ve evolved, helping us to tell our story, offering strategic counsel and always responding creatively to our briefs. Sourcecode is a great US counterpart to Missive and they have started strongly out of the blocks with our spin out. I’m looking forward to working with them and with SourceCode as we enter a new chapter of growth and expansion.”
Nicola Koronka, Chief Client Officer, Missive, added, “With its strong management team and highly accessible, personalised and effective mental health solutions, Koa Health is going to be a true game-changer in digital therapeutics. At Missive we love being able to deliver integrated communications programmes across tech industry specialisms like digital health, where there are real-world applications that have the potential to positively impact millions of lives.”
Kristen Stippich, Senior Vice President at SourceCode commented, “We are thrilled to join Missive in supporting the growth and expansion of Koa Health. Among the many challenges 2020 has thrown at us, managing its toll on our mental health has increasingly become a struggle. This is further exacerbated by the stigma Americans face when seeking support. SourceCode was founded on the determination to put humanity back into technology and Koa Health is a terrific example of how tech built upon empathy can demonstrably change lives.”