Mixology Communications, a new brand positioning and engagement agency, has built on a strong start to 2021 by adding three new accounts to its client portfolio.
The London-based agency consults across the smart technology, sustainability, and lifestyle sectors. The client wins also include Mixology’s international partnership network in Australia, Denmark and Sweden.
The three new accounts are:
- Inventive Health, a specialist in transformative healthcare technology solutions that enables fast, affordable, and portable pathogen diagnostics that can be easily administered at the point of care. Powered by AI and machine learning, Inventive Health’s technology captures clinical data to assist in protecting the population and preventing the spread of communicable diseases such as COVID-19.
- MultiPay Global Solutions, a payments technology company that enables large merchants across the world to accept any payment, anywhere. Its all-in-one agnostic payment solution combines a unique API that acts as a single point of integration between any payment method and any acquirer. MultiPay’s gateway works across all payment channels in any sector including retail, hospitality, travel, and transportation.
- Henosis Masks, the world’s first eco-friendly 3ply single-use facemask using responsibly sourced materials, produced, and printed in the UK.
“We’ve always been extremely focussed on working with high energy brands that constantly look to innovate with purpose, meaning and impact,” said Andrew Laxton, CEO of Mixology Communications. “Inventive Heath, MultiPay and Henosis epitomise a new generation of purpose-driven companies that are addressing our future needs with solutions that are market-ready and available now.”
Mixology has been appointed as communications partner for all three brands.
Jenna Hamlyn, Head of Marketing Communications and PR at MultiPay, commented, “As we geared up for our launch, we knew we needed support from a team that understood our industry and audience and could help us create a message that resonated with them. We reached out to Mixology as it was clear they could hit the ground running, help us refine our messaging and raise our brand awareness through media relations. We are already seeing great results that are supporting our sales teams and are really excited for the future.”
The new business wins also coincide with Mixology’s announcement to support Trees for Cities as its nominated charity.
“Making a positive contribution to society is at the core of everything we do,” explained Laxton. “Trees for Cities is a wonderful independent charity that focusses on planting urban trees and inspiring kids to grow and eat healthy food while providing volunteering opportunities that unites local communities.”
“We will be planting trees every year on behalf of our people, our clients and our partners – It only takes 2.76 trees to offset a tonne of CO2 and we are committed to doing everything we can to help.”