Monetate, a leader in personalization, and Mobile1st, a leading mobile conversion rate optimization services company, announced a strategic partnership to help increase marketing effectiveness and conversions for small to midsize organizations. The partnership offers combined expertise in mobile conversion optimization and the Monetate Test and Segment™ solution for emerging ecommerce brands.
Mobile1st, a certified Monetate partner, will resell and service the Monetate Test and Segment solution to organizations with five million or fewer annual unique visitors (AUV). This enables smaller brands with less in-house testing expertise to power their marketing with Monetate’s industry-leading AI-optimized testing and segmentation solution knowing they have a platform that will scale as their business grows. The partnership also reduces the total cost of ownership for brands and streamlines the buying process as customers can engage directly with Mobile1st for sales and services.
“We are thrilled to be part of the Monetate ecosystem and proud to be one of the first partners to achieve partner certification,” said Jonathan Silverstein, CEO and President of Mobile1st. “Our expertise in Monetate’s platform and our experience driving conversion rate optimization for customers is a powerful combination that will drive significant results for organizations.”
“Mobile1st’s expertise in mobile and conversion rate optimization coupled with our technology will take mobile testing and segmentation to a new level for today’s leading brands,” said Mark Servati, Vice President of Sales for Monetate. “It is an incredible opportunity to have such a strong certified partner to work with and we are looking forward to helping our joint customers achieve results that deliver greater revenue and improved customer experiences.”