Mower is the agency behind a dynamic new marketing campaign for Westchester County Tourism & Film: “Beyond Expectations”. The campaign uses striking photography to illustrate the destination’s natural beauty and breadth of unique, immersive experiences. It makes the case that a Westchester County getaway is a departure from the everyday—one that goes beyond expectations to have a lasting impact on leisure and business travelers alike.
“Mower’s campaign grew out of in-depth qualitative and quantitative research conducted with leisure travelers and meeting and event planners to glean their perceptions of Westchester as a tourism destination,” said Mary Gendron, senior vice president – managing director for Mower and the agency’s Travel & Tourism specialty lead. “The insights gained from our research were critical in shaping our creative approach and developing a campaign that presents an elevated view of Westchester’s diverse tourism appeals and connects with potential travelers in a genuine way.”
The campaign creative is being carried out across integrated platforms including display, digital, paid search, paid social, collateral, trade show assets, and organic social.
Mower’s Travel & Tourism specialty represents many of the world’s most iconic travel brands with a full range of services that include everything from traditional and digital marketing and PR campaigns to website development and reputation management. It is a perennial winner of Hospitality Sales & Marketing Association International’s Adrian Awards for outstanding work in hospitality, travel and tourism-related marketing. HSMAI has also honored Gendron with its Winthrop W. Grice Lifetime Achievement Award for excellence in public relations
Among the foremost independent marketing, advertising and public relations agencies in the U.S., Mower is also a four-time PR News“Top Places to Work” winner and a recipient of advertising and integrated marketing awards ranging from Clio, Cannes and ANA B2 awards to rankings in AdAge, PRWeekandChief Marketer 200.