Log Still Distillery has named Nashville-based MP&F Strategic Communications as its agency of record for both the distillery and its expansive 300-acre tourism destination, Dant Crossing. The award-winning full-service agency will support the sister brands with media buying, marketing, public relations, design and digital strategy efforts.
With the opening of the distillery’s Tasting Room in February 2021, an almost 200-year family legacy in the bourbon business is being revived under the leadership of president and distiller J.W. “Wally” Dant III, the great-great-great-grandson of bourbon legend Joseph Washington Dant.
Anchored by Log Still Distillery, Dant Crossing will also include a network of wooded walking trails, a fully functional train depot, an outdoor amphitheater, farm-to-table restaurant, 12-acre lake for fishing, a wedding and events venue, and unique lodging options that create an immersive experience never before seen in bourbon country. The Homestead bed-and-breakfast opened this winter and is now accepting reservations.
“The amount of care, volume of work and attention to detail the Log Still team has invested into launching the vision of our founder Wally Dant is tremendous,” said Tim Earnhart, chief marketing officer for Dant Crossing and Log Still Distillery. “We are proud to bring to the table partners like MP&F who can help add the kind of top-shelf value we know Wally and the rest of the Dants expect of themselves and everyone around them.”
Founded in 1987, MP&F began as a one-person consultancy and is now one of the largest independent public relations, marketing and advertising firms in the Southeast. In addition to Log Still Distillery, the firm’s clients have included Uncle Nearest Premium Whiskey, Nissan, BlueCross BlueShield of Tennessee and CSX.
“The Dant family has a longstanding history in the Kentucky bourbon industry, and we are thrilled to join them as they write the next chapter of their legacy and put southern Nelson County back on the map as a must-visit destination in bourbon country,” said Knight Stivender, director of integrated marketing and data analytics at MP&F. “Members of our team have been on the construction site, and we look forward to working with the distillery’s marketing team to tell the incredible story of the bourbon they are creating and the amenity-filled campus they are building.”