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Multicultural Agency EGAMI Group Celebrates 10-Year Anniversary and Re-launches the Purpose Awards

by | Apr 11, 2018

The award-winning multicultural integrated communications agency EGAMI Group celebrates their ten-year anniversary providing Fortune 100 companies with purpose-driven campaigns targeting African American and Hispanic audiences.

Led by multicultural marketing expert, author, and speaker Teneshia Jackson Warner, over the last decade the boutique agency has delivered over 50 campaigns, engaged over 15 million consumers, secured over $2 million in community contributions and served 35 clients. These clients include brands such as Verizon, Delta Air Lines, Hennessy, Procter & Gamble (P&G) and more.

“As an agency, for a decade we have been dedicated to empowering brands working with multicultural audiences, to lead and operate on purpose through culture, community and cause ’ said Warner, EGAMI Group CEO and author of Profit with Purpose. “As the multicultural audience continues to grow in influence, we are committed to enabling brands to connect powerfully and authentically with these diverse and heterogeneous audiences.”

To celebrate their ten-year anniversary, EGAMI Group re-launched the Purpose Awards, an event honoring brands and leaders who live and lead On Purpose impacting the industries and communities around them. Held at the Glasshouse in New York City and sponsored by P&G, this year’s honoree’s included Lauren Wesley Wilson, Founder of ColorComm Inc., Manny Ruiz, Chairman and Founder of Hispanicize Media Group, Elisa Camahort, Co-Founder and COO, BlogHer and more.

For a decade, EGAMI Group, has been the communications agency of record for P&G’s My Black is Beautiful (MBIB) initiative and was the agency behind P&G’s groundbreaking film and viral campaign ‘The Talk.’ Born out of brainstorming sessions discussing real experiences with racial bias, the agency worked with P&G on all aspects of the film, including ensuring the account team reflected diversity at all levels.

“We are proud of our work with Procter and Gamble on ‘The Talk’ and are delighted to have the opportunity to lead the brand in a culturally competent direction on a very emotive subject” said Warner. “The brands and agencies that embrace the notion of diversity within their communication teams, will be the ones that win in terms of creativity, longevity, and impact not only with multicultural audiences but with all audiences.”

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