MunchPak Selects PR Industry Challenger Trust Relations as Agency of Record

by | Jan 23, 2024

The leading international snack box brand selected Trust Relations for its exceptional ability to secure top-tier press driven by affiliate marketing and influencer partnerships, signaling the agency’s expanding food and beverage practice

FLAGSTAFF, AZ (January 22, 2024) — The first fully-remote PR agency, Trust Relations, today announced that MunchPak, a leading international snack box provider, has hired the fast-growing strategic communications firm as its agency of record. MunchPak engaged Trust Relations to elevate awareness of the company’s unique subscription snack boxes, which feature tasty treats from around theworld.

MunchPak initially partnered with Trust Relations for a short-term media relations campaign. As a result of the program’s overwhelming success and the generation of new sales, the company has expanded its partnership with Trust Relations, with a two-pronged approach including an affiliate marketing-driven PR campaign and an influencer relations program.

Trust Relations successfully positioned MunchPak’s unique offering through a holiday-focused PR project as the best way for consumers to experience global adventure by trying new foods without leaving home, thus generating more than 2,579,336,850 impressions. By pursuing a multi-pronged strategic approach on behalf of MunchPak, Trust Relations leveraged product roundups and gift guides, as well as the agency’s well-established relationships with consumer-focused media, to generate widespread media coverage in several top-tier outlets.

Placements to date include examples such as an on-air feature segment for NBC’s The Today Show, articles in Food Network, Delish, New York Post, Tasting Table, and Forbes. Now MunchPak has expanded its campaign with Trust Relations to include a robust influencer relations and an affiliate marketing-driven PR program.

MunchPak, founded in 2013, was recently acquired by a husband and wife duo, Alina and Stephano Joseph. Their goal is to offer the best snacks from around the world and, at the same time, educate consumers about the countries from which the snacks originate.

“We hired Trust Relations because of the agency’s nimble structure and solid media relationships with key reporters in the food and beverage industry,” said Alina Joseph, co-owner of MunchPak. “The team has demonstrated consistent results, acting as true advocates for our brand and as an extension of our own team, to position our snack subscription services as the leading snack subscription to deliver tastes from around the world to our customers’ doorsteps.”

Trust Relations CEO and Founder April White also expressed her enthusiasm for MunchPak’s partnership and new ownership, and for taking the brand to the next level.

“I’m proud to say our team has exceeded all expectations that MunchPak had going into this partnership,” White said. “With extensive coverage among lifestyle, food and beverage, and mainstream media, we consider our partnership with MunchPak to be one of our biggest wins in the consumer product space. We look forward to our continued -— and expanded -— partnership with the MunchPak team in 2024.”

About Trust Relations

Founded in 2019 by award-winning PR veteran-turned-disruptor and official TEDx speaker April White, Trust Relations is the first fully remote strategic communications and integrated marketing agency. It offers access to the best PR and marketing professionals nationwide across every industry. The agency’s proprietary model provides clients with unparalleled transparency, helps align their storytelling and “story-doing,” and unlocks exceptional value for businesses. It also empowers Trust Relations to scale alongside clients by providing everything from basic support to creative activations that maximize brand exposure. The agency’s mission is to replace public relations with “trust relations” by discovering and championing every brand’s authentic truth. Its unique approach and comprehensive suite of services empowers organizations to achieve alignment between what they want people to think about their brands and how they can “show” as well as “tell” stories that demonstrate those proof points. For more information, visit https://www.trustrelations.agency

About MunchPak

MunchPak is the original subscription snack box service that offers customers a diverse selection of delicious snacks from around the world, in the same box. Since its establishment in 2013, MunchPak has been dedicated to curating unique and mouth-watering treats that provide an unforgettable snacking experience. With a decade of expertise in bringing global flavors to doorsteps, MunchPak continues to create moments of discovery and adventure for snack enthusiasts worldwide. For more information about MunchPak, please visit https://munchpak.com/.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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