Leading independent PR and Digital agency, The PHA Group, has been appointed by sports recovery start-up, MyoMaster.
Lottie Whyte and Joe Gray
The appointment follows MyoMaster’s appearance on BBC One’s Dragons’ Den, which saw the brand’s co-founders secure a £100,000 investment, with Gary Neville and Sara Davies each investing £50,000 into the business.
The PHA Group is running an always-on press office for MyoMaster including founder profiling, thought leadership and product placement.
MyoMaster’s massage guns, compression therapy devices and portable ice baths provide effective recovery solutions to fitness enthusiasts around the world.
The business was created by husband and wife pair Joe Gray and Lottie Whyte. Gray – a former professional rugby player capped by England who represented Harlequins and Saracens at club level – is the only player in history to have won every domestic and European trophy available to players in the top two tiers of English rugby.
Meanwhile, Whyte became the youngest ever appointed board member for M&C Saatchi PR, before forging her own entrepreneurial path following a successful career in PR and advertising.
The idea for MyoMaster came when Gray tried to treat a recurring Achilles tendonitis injury using a device made out of makeshift tools in his kitchen, attaching a wooden stool leg to the end of a drill to form an improvised massage gun.
It was Whyte who then helped to drive the business forward, using her maternity leave from a high-profile job as an opportunity to grow the business, before securing cash backing from Google’s Black Founders Fund.
MyoMaster’s co-founder, Lottie Whyte, commented: “The MyoMaster mindset from day one has been to make our products as accessible as possible, providing access to elite level products in your own home. We believe you shouldn’t have to be a world class athlete to get your hands on world class recovery products. It’s great to have The PHA Group on board during this next growth phase for the business.”
Andy Corridan, Account Director, Sport and Fitness, at The PHA Group, added: “MyoMaster’s recovery technology is rooted in science and backed up by research to help make the most effective recovery tools possible. We are delighted to be working with Lottie and Joe during what is a very exciting time for the business.”
About MyoMaster
MyoMaster was created by Joe Gray and Lottie Whyte with one goal: to revolutionize recovery. It’s all based on one radical idea. Recovery has the power to transform performance. To find out more about MyoMaster, visit myomaster.com/
