As a global leader in Embedded Finance Experiences and Banking-as-a-Service (BaaS), Railsbank’s vision is to reframe the brand-customer relationship by embedding deeper and richer finance experiences seamlessly into existing customer journeys. In this way, the company aims to drive the next evolution of financial services.
The integrated brief will continue to build awareness of the Railsbank brand and story, and position Railsbank at the coal-face of innovation within financial services. The agency will focus on the UK, primarily, and lead Railsbank’s global network.
Joanne Nelson, Global VP Marketing at Railsbank, says, “It was vital to bring in the right support at the right time to accelerate the change that we are driving within financial services. With the team’s help, we are the first to market and are establishing a leadership position. In Nelson Bostock, we have a partner that matches our ambition and truly understands our vision.”
Tim Lines, Director, Nelson Bostock UNLIMITED, says, “We work with some of the most exciting and disruptive technology brands around. Our job is to create moments, stories and experiences that will influence and shape perceptions. Railsbank is the embodiment of innovation. It is a brand whose impact extends far beyond financial services, into our everyday lives. And that is a story that needs to be told.”
Within five years, Railsbank has grown to employ over 450 people across the UK and Europe, APAC and the US. In July 2021, Railsbank raised $70M as it targets the embedded finance market that is predicted to be worth $7.2 trillion by 2030 (Simon Torrance). Railsbank is now approaching Unicorn status.
Railsbank believes that the embedded finance economy is a fundamentally different way of creating relationships between companies and consumers. It is passionate about enabling brands to build relevant finance experiences to drive customer engagement and loyalty.
Railsbank recognises the fact that consumers want fully immersive and frictionless brand experiences, and expect retailers to deliver the best, most personalised and distinctive experiences.
Railsbank was founded in London (HQ) in 2016 and operates throughout the UK and Europe, APAC and the US.
About Nelson Bostock UNLIMITED
Nelson Bostock is an integrated communications agency for technology brands. With over 30 years’ experience, we draw on human understanding to connect businesses to audiences through compelling stories. Some of the world’s biggest tech brands (including BT, Canon, EE and Sophos), through to the most ambitious high growth businesses (such as Ocado Technology, Twilio and GoCardless), trust us to manage their reputations, shift perceptions and make moments.
For more information, head to our website: www.nelsonbostock.com