Evan Nierman is a crisis management expert who serves as the Founder and CEO of Red Banyan, a globally-renowned public relations firm recognized for its ability to deliver the right messages at the right time to those who matter most. With more than 20 years of experience, Nierman’s crisis management agency is rooted in the company philosophy “Press the Truth.” Nierman has guided international, celebrity and corporate clients through complex high stakes situations and has become a valued resource whose expertise is regularly tapped by the media.
Prior to founding Red Banyan, Evan formulated public relations strategies for the Government of Ethiopia and wrote speeches, op-eds and coordinated public appearances for the Ambassador. In addition to operating his own Washington-based boutique PR agency, he also worked at the American Israel Public Affairs Committee, one of the country’s leading advocacy groups where he wrote speeches, drafted memos on foreign policy and supervised all aspects of the organization’s 15 electronic and printed publications.
His newly-released book, CRISIS AVERTED: PR Strategies to Protect Your Reputation and the Bottom Line (July 27, 2021; Advantage/Forbes), is a peek-behind-the-curtain into the unpredictable world of crisis management, featuring real-life examples and sound advice for when life doesn’t go as planned.
Can you spot the inevitable threat that could bankrupt your business? Have you adopted the two core practices that will make your social media bulletproof? Are you willing to act today to guarantee success tomorrow?
The answers to these key questions could mean the difference between surviving or thriving. CRISIS AVERTED is a no-nonsense playbook that offers practical guidance, principles, and strategies so you can approach potential challenges with confidence and competence. The lessons in CRISIS AVERTED are universal and cut across every industry, making it an essential resource for companies looking to safeguard their single most important asset: their reputation.
Praise for CRISIS AVERTED:
“When it comes to politics and business, one key element that you have to get right is communication. Crisis Averted is a fresh examination of how to deliver messages that matter in today’s information age.” —Senator Joe Lieberman, Former Vice-Presidential Nominee
“With his first book Crisis Averted, Evan Nierman is stepping into the public sphere and revealing what I have known for years: his understated approach belies a sharp intellect and deep understanding of policy, politics and people. These qualities, paired with his integrity, have made him a trusted counselor.” —Ben Carson, MD, Former Cabinet Official, Former Presidential Candidate, Retired Neurosurgeon and Best-Selling Author
“Crisis Averted by Evan Nierman smartly explores the complex worlds of crisis management and international PR. It’s a valuable resource for dealing with the global media from one of the best in the business.” —Avi Issacharoff, Maariv and Times of Israel Middle East Analyst and Co-Creator of Netflix hit show Fauda
CRISIS AVERTED is available for purchase on Amazon, EvanNierman.com,
and everywhere books are sold.