Newlink, an internationally recognized consulting firm based in Miami with offices throughout Latin America, has been named agency of record for the Riviera Nayarit Convention & Visitors Bureau.
Following a thorough RFP process, Newlink’s tourism practice will be responsible for providing strategic council and executing a compelling communications program for Riviera Nayarit, a luxurious beachside travel destination situated on Mexico’s Pacific Coast. The agency will focus on public relations efforts in key markets throughout North and South America including the United States, Canada, Argentina, Brazil, Chile, Colombia and Peru.
“With extensive experience collaborating with a variety of premier destinations coupled with a global team of forward-thinking communications experts specializing in elevating the profiles of luxury travel and hospitality clientele, Newlink has all the necessary tools to take Riviera Nayarit to new heights,” said Teresa Villarreal, Senior Vice President of Newlink’s tourism area of expertise.
As agency of record, Newlink will oversee the promotion and positioning of Riviera Nayarit as an authentically Mexican, beachside destination catering to upscale, discerning travelers seeking singular luxury vacation experiences driven by premier hospitality and ecological wonder. Beyond targeting the luxury travel segment, Newlink will champion traditional and progressive public relations strategies with a focus on increasing demand among relevant consumer and trade audiences. Furthermore, the agency will shed light on Riviera Nayarit’s newest luxury developments opening in the coming year from various globally recognized resort brands.
“Newlink’s global presence, results-driven approach to public relations and unmatched experience in the tourism sector make them the ideal communications partner,” said Marc Murphy, Managing Director of the Riviera Nayarit Convention & Visitors Bureau. “With exciting new developments on the horizon and the right team in place, we are confident Riviera Nayarit is poised to redefine Mexico’s luxury tourism landscape.”
Newlink’s tourism area of expertise is one of the company’s fastest growing departments. The team ignites transformation for a variety of clients within the travel and tourism sector, ranging from destinations and hotels to airlines, online travel agencies and more. Newlink’s robust catalogue of tourism clients includes Expedia, LATAM Airlines Group, Bahia Principe and Solmar Hotels & Resorts, among others.