CMOs and Decision-Makers to Prioritize AI Tool Usage and Other High-ROI Marketing Tactics, Including Social, Content and Brand-building BOSTON, Nov. 1, 2023 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today...
PR Agency News
Boston-Based PR, Events and Public Affairs Firm The Castle Group Named Inc. Power Partner Awardee
The only Boston firm recognized with honors in eight Public Relations categories. BOSTON, MA (November 1, 2023) – Inc. Business Media has announced its second annual Power Partner Awards, honoring PR, events, and public affairs firm The Castle Group in eight Power...
TBA Worldwide Acquires Social Media and Influencer Marketing Specialty Agency, Joybyte
TBA Worldwide, a rapidly growing network of data-driven advertising agencies and specialty marketing firms, including Brandon, the largest independently owned integrated marketing firm in the Carolinas, is pleased to announce its acquisition of Joybyte. Joybyte is an...
TravelBoom Promotes Alyssa Foriska to Director of Marketing
Myrtle Beach, S.C., October 31, 2023 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, has promoted Alyssa Foriska to Director of Marketing. With more than nine years of industry experience, Foriska will...
Emplifi releases product innovations for the holiday season; ahead of 2024 commerce technology assessments
Brands are well equipped to close out the year and prepare for 2024, with technology advancements that connect them with the modern consumer across digital and social channels New York, October 31, 2023 – Emplifi, a leading unified customer engagement platform,...
Billion Dollar Boy CEO comments on Meta’s rollout of ad-free plans for Instagram & Facebook in Europe
Following news that Meta has launched ad-free subscription tiers in the EU for Facebook and Instagram, Ed East, Global CEO and founder of leading global influencer agency, Billion Dollar Boy shares his initial reaction to the news and his thoughts on how it will...
Gaming and Entertainment Leader J&J Ventures Gaming, LLC Unlocks New Sales Opportunities with Sugar Sell AI-Powered Sales Automation
SAN FRANCISCO – October 31, 2023 – J&J Ventures Gaming LLC, a leader in gaming and amusements, is unlocking opportunities to fuel revenue growth driven by the SugarCRM platform. Founded in 1929, J&J Gaming provides world-class gaming machines and services to...
The Futurum Group acquires Business Podcast Network, Appoints Cory Johnson as Chief Market Strategist
The Silicon-Valley offices of SHACK15, a global members community, will now house The Futurum Group's new San Francisco office Tech Enterprise spending levels including B2B Content has been on the rise growing double-digit YoY and estimated to reach $8.51B by 2024...
Underrated Leadership Skill: Short Film Shows Power of Business Storytelling
Chicago, IL: “When I realized that in a competitive environment, everything and everyone can become commoditized, what else do you have besides your qualifications? It’s your story,” wonders Esther Choy in the opening scenes of a new brand film released by Leadership...
Crowe PR Adds Crystal Head Vodka and Rabbit Hole Spirits to Portfolio
Award-winning integrated PR firm expands consumer vertical with two top-tier spirits brands SAN DIEGO – Oct. 27, 2023 – Crowe PR, a national public relations and digital agency, today announced its partnership with both Crystal Head Vodka and Rabbit Hole Spirits....