Mazarine, the independent global creative group founded by Paul-Emmanuel Reiffers over three decades ago and specialising in fashion, luxury, art and culture, today announces the acquisition of Bacchus, the international public relations and digital agency renowned...
PR Agency News
The Edge Brands are Missing: Doing good and driving growth are not mutually exclusive. Brands can do both. And there are compelling commercial reasons why they should.
78% of people in the UK are highly committed to at least one cause. Brands that connect with the causes people genuinely care about can trace 21% of their brand advocacy, and 8% of their price premium to those associations. ‘Doing good’ associations account for 10%...
Moburst Names Veteran Brand Storyteller Robert Lee Vice President of Branding
Award-winning creative director behind Capital One’s “What’s in your wallet?” campaign brings more than 25 years of experience building iconic brands across advertising, fashion, media and finance New York – June, 2026 – Moburst, a leading full-service mobile-first...
Highwire Names Kelly Losko Chief Financial Officer as Agency Enters Next Phase of Growth
The appointment follows Highwire's acquisition of The Bliss Group, announcement of AcroAI, and the launch of Highwire Health, as the firm becomes the most formidable mid-sized agency in the US. SAN FRANCISCO and NEW YORK, June 15, 2026 (GLOBE NEWSWIRE) -- Highwire, a...
PRSA Announces 2027 Board of Directors Nominations
Paula L. Pedene, APR, Fellow PRSA, Selected as Chair-Elect Nominee NEW YORK, June 15, 2026 — PRSA, the nation’s leading professional organization serving the public relations and communications community, announced today the nominees for the 2027 Board of Directors....
Fernando Sánchez Servitje Acquires Legion Advertising, Announces Vision for Next Era of Multicultural Brand Strategy
New ownership positions 25-year agency for expanded growth across U.S. Hispanic and cross-border markets DALLAS, TX — June 15, 2026 — Legion Advertising LLC, a boutique marketing, advertising, experiential and strategy agency with more than 25 years of experience,...
Survey reveals nine consumer patriotism segments shaping brand loyalty as 250th approaches
As America nears its 250th birthday, patriotism continues to shape brand loyalty. Findings from the 25th annual Most Patriotic Brands survey by Brand Keys reveals consumers reward brands that reflect their values and sense of national identity. Expanded this year to...
Moburst Taps Seasoned Tech Strategist Salam Beasan as Vice President of AI and Innovation
With more than 15 years in data and product strategy, Beasan will lead the global agency's next phase of AI-driven client growth New York – June 11, 2026 – Moburst, a leading full-service mobile-first digital marketing agency, has named Salam Beasan vice president of...
Public Relations Society of America Launches New Team Membership Offering with Mass General Brigham
NEW YORK, June 10, 2026 — The Public Relations Society of America (PRSA) today announced a new team membership offering, launching with Mass General Brigham an inaugural participant. Through this collaboration, members of the communications team at Mass General...
The Sira, A Luxury Collection Resort & Spa, Lombok Appoints IMAGINE PR
New York, NY – June 10, 2026 – IMAGINE PR has been appointed as the North America public relations representative for The Sira, a Luxury Collection Resort & Spa, Lombok. Located on the pristine shores of North Lombok, one of Indonesia’s emerging luxury...
10Fold Research Shows There is a Vertical Divide in B2B Content Readiness
New study finds large differences between marketing priorities and approaches based on geography, revenue, and industry focus Key findings: 91% of marketers in specialized technology markets reported larger content budgets Only 4% of respondents said their content...
Walker Sands Acquires RevPartners to Expand RevOps and GTM Engineering Capabilities
Acquisition strengthens Walker Sands’ ability to help B2B organizations operationalize growth through a connected go-to-market (GTM) operating system CHICAGO--(BUSINESS WIRE)--Walker Sands, an integrated B2B growth services agency, today announced the acquisition of...