PR Agency News

PR-Led Brand Partnerships: Why They Matter in the AI Era

The way brands are discovered, evaluated, and remembered is changing rapidly – and 2026 will bring another year of change in the digital and media landscape. In AI-driven discovery, trust signals matter more than visibility. AI continues to reshape how information is...

Mower Named Chervon’s Creative and Strategy Agency of Record

NEW YORK—Feb. 2, 2026—Mower, one of the country’s top independent and 100% employee-owned marketing, advertising and public relations agencies, has been selected by Chervon, a global leader of power tools and outdoor power equipment, as Agency of Record (AOR) for...

IMAGINE PR to Launch New Fregate Island

New York, NY – January 29, 2026 – IMAGINE PR has been re-appointed as the agency of record for Fregate Island to execute media campaigns and build awareness for their North American market. After five years of closure and a complete island rebuild, Fregate will reopen...

Billion Dollar Boy Names Piet Southey as New US Managing Director

Billion Dollar Boy, the global, social-first agency with Creator InstinctTM, announces the appointment of Piet Southey as US Managing Director, a newly created role. The announcement further solidifies the agency's leadership team as it continues to scale globally,...