Paid Leave for All x Billion Dollar Boy Join Forces with Creators to Drive Paid Family and Medical Leave

by | Oct 3, 2023

Month long campaign leverages a diverse mix of creators to shed light on the lack of paid leave 

October 3, 2023 — New York, NYPaid Leave For All, the nation’s leading advocacy group for paid family and medical leave, and renowned global creator agency Billion Dollar Boy (BDB) are teaming up to launch a pro bono campaign aimed to rally public support for a nationwide paid family and medical leave policy in the United States. This initiative, in partnership with Caring Across Generations and ParentsTogether, ignites a renewed push for Paid Leave for All’s nationwide petition with Glamour Magazine, and seeks to harness the power of creators to use their content creation skills and audiences to create lasting change and improve the lives of millions of Americans.

Today, the United States remains one of only six countries in the world that guarantees no form of paid leave for its workers. This means that:

  • 3 in 4 working people do not have paid family leave through their jobs
  • 1 in 4 women have returned to work within two weeks of giving birth, while their bodies are not yet healed and their newborns are not even able to lift their heads 
  • 61 percent of people caring for an aging loved one, or a loved one with a disability or medical condition, are doing this while working and without support 

Consequently, gender and racial disparities persist and intensify. Public health suffers and the economy falters (working families lose over $22 billion every year because of our country’s failure to secure paid leave). Studies have found that this challenge affects a significant population of digital content creators – over one third (36%) of income-earning digital content creators are working as creators full-time, underscoring the urgent need for change within this sector.

Despite being a recurrent proposal in Washington, D.C. and its historic progress, federal paid family and medical leave has not yet passed. There has been renewed energy and action in 2023, with a strong budget proposal from the President, a new bipartisan working group in the House and a growing number of champions in Congress. 

Creators Helping to Drive Change

Paid Leave For All is partnering with Billion Dollar Boy and collaborating with creators for its latest push on a petition first launched this spring with Glamour. Creators are a unique and powerful channel to help drive this cause forward; as architects of culture, community and activism. They are highly effective at using their unique voices to speak up about causes they care about, inform their community and inspire them to take action, and are showcasing their power through this successful campaign. 

Paid Leave for All’s goal is to win and enact a comprehensive and inclusive federal paid family and medical leave program – one that would finally make federal paid leave benefits available to everyone, including self employed workers. Through creative content, influencers will share personal stories of their trials with pregnancy, childbirth, and other family scenarios and the challenges and consequences they encountered resulting from the lack of paid leave. 

Participating creators include: 

Permele Doyle, Founder and President of Billion Dollar Boy, said, “Paid leave is a human right that, as a mother and a small business leader, I find absolutely shocking that our federal government has not supported. Earlier this year, I was proud that BDB announced major updates to our company’s paid leave policy, but our fight doesn’t stop here. 

“We’re honored to partner with Paid Leave for All and harness the amazing power of our creator community to help drive change. This cause is especially relevant to creators – the lifeblood of our business – who are self employed and lack access to any benefits.”

Says Dawn Huckelbridge, Director of Paid Leave for All, “We’re thrilled to have support from Billion Dollar Boy for this next wave and push for paid leave. We recognize the potential of creators as agents of social change, and as this campaign unfolds it will help make our voices exponentially louder as we harness the momentum and demand policymakers finally commit to passing paid leave.” 

The campaign will run from September 14th 2023, and will feature content that not only raises awareness about this pressing issue but also encourages followers to sign the petition letter demanding policy makers’ commitment to paid family and medical leave. The letter can be signed here: https://www.glamour.com/paidleaveforall.

For more information about the campaign, please visit https://www.glamour.com/paidleaveforall and follow @paidleaveforall, @glamourmag, @caringacrossgen, and @parentstogether on social media.

About Paid Leave for All: Paid Leave for All is the national campaign of organizations leading the fight for paid family and medical leave for all working people. Paid Leave for All was founded in 2019 and represents tens of millions of workers, small businesses, caregivers, families, and advocates—the growing movement behind paid leave’s historic progress and passage in the U.S. House of Representatives.

About Billion Dollar Boy (BDB): BDB is a global creative agency for the influencer age, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014 by Edward East, Thomas Walters and Permele Doyle, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans. Since its inception, BDB has partnered with some of the world’s leading brands – including Heineken, King, Nintendo, PepsiCo and L’Oréal – connecting them with more than 10,000 vetted content creators and reaching over 10 billion users globally.  BDB client campaigns have been awarded at the 2022 Cannes Lions, Influencer Marketing Awards, Webby Awards, The Drum Awards and Adweek.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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