PAN Communications Continues Integrated Marketing Momentum by Expanding Digital and Analytics Expertise

by | Jan 24, 2018

Meeting the demand from leading CMOs looking to integrate and connect with their customers more effectively across multiple channels, PAN Communications, the 22nd ranked national firm by O’Dwyer’s, continues to raise the bar for today’s modern integrated marketing and public relations firm with several key moves spanning digital, data and analytics. Marketers increasingly want to work with firms that are innovative, creative storytellers, and that push the pace of digital transformation with expertise and in-house resources.

Coming off a very successful 2017, where more than one-third of PAN’s current clients leveraged its integrated services and expertise, the firm is taking its services to a new level in 2018 as the industry enters an era of digital disruption. Brands in the B2B tech and healthcare sectors are lacking a holistic approach to messaging and positioning, and have turned to integrated firms to close that gap. Through new talent and expanded internal training and development, PAN has taken a sharper look at these organizational pain points in the integrated and digital space, centralizing opportunities to leverage customer ROI and impact.

“In 2018, the demand for integrated marketing will continue to increase. In particular, this year will bring challenges for marketers around measurement and analytics, SEO, and video marketing,” said Michele Frost, Vice President, Digital at PAN Communications. “We have received numerous client requests that require the highest level of integrated expertise, and we expect to deliver nothing less, with new talent and continued sophisticated training and development programs.”

In order to meet the integrated branding, messaging and positioning needs of its clients, PAN brought on several key experts in 2017, including: Adrienne Ritchie, Senior Marketing Account Supervisor; Bret Kurtz, Senior Graphic Designer; and Ashley Wallace Jones, Senior Marketing Account Supervisor. Ritchie, who has previous experience in healthcare through Boston Children’s Hospital, takes a data-driven approach to search engine marketing. Her specialty at PAN focuses on providing clients with intelligent measurement and analytics insight so that clients can make decisions that drive their digital programs in the right direction with maximum ROI.

Joining forces with PAN Creative Director Jen Bonney, Kurtz has experience working with technology and healthcare brands, such as GE and Humana, and specializes in using creative assets to bring digital campaigns to life for emerging growth companies. Wallace Jones comes on board to focus on social, online advertising and market research. Most notably, her past experience includes working with technology and healthcare companies Brother International and Boston Scientific.

Under Frost’s leadership, this expanded digital and analytics team has already made an impact across the firm, with their collective skillsets fueling several multi-channel campaigns for several clients, such as RediClinic and Cogito. Ritchie, Kurtz and Wallace Jones will play a significant role in increasing this number, delivering value and driving revenue for the firm and its clients.

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